Starbooked

Older & Wilder

Podcast · podcast.show/joyandclaire · EN
Hosted by Joy Parrish, Claire Koch

Older & Wilder is a strength and fitness comedy podcast co-hosted by Joy Parrish and Claire Koch, published by GGW Media. It publishes weekly with 356 episodes, typically 20 to 27 minutes long. Estimated downloads are 5,000 to 25,000 per episode, with a rate range of $90 to $625 per host-read mid-roll (estimated).

Why brands sponsor Older & Wilder

A loyal midlife fitness audience that hears hosts recommend products they actually use

  • 607 Apple ratings averaging 4.8 stars signal an engaged, satisfied listener base.
  • Weekly episodes since December 2019 build a long, consistent presence with 356 episodes.
  • Recent episodes cover running, product recommendations, and home improvement, showing a natural fit for consumer product reads.
Best forfitness apparel and equipmenthome and lifestyle productsestate planning and financial services
Watch forNo sponsorship history is visible, so creator responsiveness and ad format fit should be confirmed first.

Brand fit report

Content

Topics, IAB taxonomy
Health & Fitness55%
Comedy25%
Personal Finance10%
Family & Relationships10%
Formats
co-hosted banter, interview, recap episode
Tone
conversational, lighthearted
Language
English
Production
Clean, edited audio
Typical length
20 to 27 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: Apple ratings_count of 607 (band of 200 to 1,000 ratings, 5,000 to 25,000 downloads), with weekly cadence, 356 episodes and no named sponsors in the feed.
Audience asks abouthow to stay strong and active after 40which fitness and home products are worth buyinghow to approach estate planning and aging
Age
5%18-24
20%25-34
35%35-44
40%45+
Gender
70%women
30%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. Funding links list is empty.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The episode 'Letting Go of F*cks as We Age' and the explicit flag set to 0 suggest moderate profanity, with no flagged adult or drug content in titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 92 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

Maybe you don't need another health hack, maybe you need a strength & fitness podcast that feels like hanging out with your best friends.
Older & Wilder's own show description from the podcast feed

Do you make Older & Wilder? Claim or remove this page.

About Older & Wilder

Older & Wilder is a strength and fitness podcast hosted by Joy Parrish and Claire Koch, published by GGW Media and described on the show's website at joyandclaire.com. The show mixes fitness, health, and comedy, with recent episodes covering running, estate planning, aging, and product recommendations. Episodes publish weekly, with a median length of about 25 minutes.

Apple Podcasts lists 607 ratings with an average of 4.8 stars, and the show has been listed since December 2019. Audience figures are estimates only: the show's listeners are likely to be women in their thirties through fifties in the United States, based on the show's themes and the hosts' framing.

The feed shows no sponsors and no funding links. At an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost roughly $90 to $625 per episode. The show suits fitness, home, and lifestyle brands seeking a midlife audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Older & Wilder can edit or remove this page at any time.

Questions about Older & Wilder

How much does Older & Wilder charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $625. The actual rate should be confirmed directly with the show.

What is Older & Wilder about?

Older & Wilder is a strength and fitness comedy podcast hosted by Joy Parrish and Claire Koch. It covers exercise, health, aging, and everyday life in a conversational format.

How do I contact Older & Wilder about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

Similar creators

Podcast and other creators in strength and fitness, ranked by score.