Starbooked

NTR (@omroepntr), a Dutch public broadcaster channel based in the Netherlands, posts short clips promoting its NPO Start programs across news, culture, true crime-style storytelling and comedy. The channel has about 78,600 subscribers and a median of roughly 2,300 views per video, uploading about 3 to 4 times a month. Sponsored integration rates run about $150 to $250 per video.

Why brands book NTR

Dutch public broadcaster audience with trusted, family-friendly editorial context

  • Median of about 2,300 views per video across 30 recent uploads
  • Top clips reach 100,000 to 300,000 views, showing occasional viral reach
  • Roughly 3 to 4 uploads per month keeps brand placements regular
Best forDutch culture and education campaignspublic-interest or awareness brands
Watch forChannel is run by a public broadcaster, so commercial integrations may not be permitted; confirm before booking.

Brand fit report

Content

Topics, IAB taxonomy
Television45%
News and Politics25%
Society20%
Arts and Culture10%
Formats
short clips, program teasers, reaction-style skits, explainer snippets
Tone
informative, playful
Language
Dutch
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 90 seconds

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutwhere to stream a featured programbackground of a historical or news topicwhether a clip is part of a full series
Age
20%18-24
25%25-34
20%35-44
35%45+
Gender
50%women
50%men
Countries
Netherlands90%
🇧🇪 Belgium5%
Other5%
LanguagesDutch 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Clips cover political and military topics such as 'Militaire uitgaven waren nog nooit zo hoog' and the Total Defence strategy in Sweden, which may warrant review for political adjacency.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube79k2.3k26

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days26 / 30
Reach Followers on the main platform16 / 20

Recent videos

Last three uploads, latest 9 days ago.

NTR maakt bijzondere programma's, speciaal voor iedereen. Informatie, educatie en cultuur zijn onze pijlers. Met extra aandacht voor jeugd en diversiteit. We zijn erg benieuwd naar jouw mening, deel die gerust in een reactie. Ons YouTube-kanaal is een plek waar iedereen zich kan uitspreken, met respect voor elkaar. We willen geen scheldwoorden, beledigingen, bedreigingen, discriminatie, off-topic-berichten, spam en reclame-uitingen. Links/URL's worden nooit doorgelaten. We laten het liefst alle reacties staan maar grijpen in als dat nodig is. Zie je iets wat we beter kunnen doen of heb je e
NTR's own profile description on YouTube

Are you NTR? Claim or remove this profile.

About NTR

NTR is the YouTube channel of the Dutch public broadcaster NTR, handle @omroepntr, with about 78,600 subscribers and nearly 49 million lifetime views. The channel posts short clips of around 90 seconds or less that promote programs streaming on NPO Start, along with history, culture and current affairs snippets. Most of the viewers are estimated to be Dutch adults, with a broad age spread and a notable share of viewers over 45.

Uploads arrive about three to four times a month, and the median video draws roughly 2,300 views, while the best performers pass 100,000 views. Public broadcasters rarely accept paid sponsorships, so brand work here is limited. Brands seeking awareness among Dutch viewers should confirm eligibility first. The estimated sponsored rate is $150 to $250 per video, which compares with a CPM of $20 to $35 per 1,000 views versus typical paid ad CPMs of $10 to $30.

Written from NTR's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NTR can edit or remove this page at any time.

Questions about NTR

How much does NTR charge for a sponsored video?

Based on a median of about 2,300 views and a long-form-style CPM of $20 to $35 per 1,000 views, the estimated rate is $150 to $250 per video. Public broadcaster rules may prevent sponsorships, so confirm eligibility before budgeting.

What does NTR post about on YouTube?

NTR posts short clips promoting NPO Start programs, including history, culture, society and current affairs topics. Most videos run under 90 seconds and feature program teasers, explainers and playful skit-style snippets in Dutch.

How do I contact NTR for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel lists socialmedia@ntr.nl for viewer messages, but a public broadcaster may only accept deals that fit its editorial rules, and boosted creators can be booked through Starbooked.

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