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On The Ball with Ric Bucher

Hosted by Ric Bucher

On The Ball with Ric Bucher is a weekly basketball podcast hosted by NBA insider and Fox Sports NBA analyst Ric Bucher. It covers NBA news, player storylines and league business across 620 episodes, with a typical length of about 25 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate range of about $90 to $620 per host-read mid-roll.

Why brands sponsor On The Ball with Ric Bucher

Weekly NBA insider analysis for a sports-focused audience

  • Published since 2019 with 620 episodes and a roughly weekly cadence
  • Apple Podcasts rating of 4.4 from 333 ratings
  • Non-explicit sports analysis that suits sports-adjacent brands
Best forsports apparelsports nutritionsports betting-adjacent brands with compliance review
Watch forDownloads are estimated from ratings, not measured, and the audience skews toward male listeners.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
News15%
Formats
solo monologue, commentary, news analysis
Tone
analytical, opinionated
Language
English
Production
Clean, edited audio
Typical length
22 to 35 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 333 Apple ratings suggest the 5,000 to 25,000 band, shifted for a show with 620 episodes, a biweekly-to-weekly cadence, Acast hosting and a top Podcast Index popularity bucket.
Audience asks aboutWhich NBA teams are contenders and which are overratedHow star players' careers and legacies are being judgedBusiness and salary cap decisions around NBA rosters
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
20%women
80%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Funding is via an Acast supporter page at supporter.acast.com/bucher-and-friends, and no sponsor mentions were found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover NBA basketball, player careers and league business with no explicit flags; the feed is marked non-explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 87 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

A weekly sports podcast with inside information and one-of-a-kind perspective on the hottest topics and behind-the-scenes happenings from veteran NBA insider, author and TV analyst Ric Bucher. Find all his work at RicBucher.com. Support this show at http://supporter.acast.com/bucher-and-friends Support this show http://supporter.acast.com/bucher-and-friends . Hosted on Acast. See…
On The Ball with Ric Bucher's own show description from the podcast feed

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About On The Ball with Ric Bucher

On The Ball with Ric Bucher is a weekly basketball podcast hosted by Ric Bucher, a veteran NBA insider and Fox Sports NBA analyst, according to the show feed and the Apple Podcasts listing. Episodes combine inside reporting and commentary on the NBA, covering team outlooks, player storylines and league business. The show has published 620 episodes since May 2019, with recent episodes running about 25 minutes.

The show has a 4.4 average rating from 333 Apple Podcasts ratings. Listener numbers are not published, and the estimated audience of 5,000 to 25,000 downloads per episode is inferred from ratings and show signals. The audience is likely to be mostly North American sports fans, and it skews male, per estimate. No sponsors are named in the feed, and the show funds itself through an Acast supporter page.

A host-read mid-roll is estimated at $90 to $620 per episode, based on the download range. This suits sports brands and products aimed at engaged NBA fans.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. On The Ball with Ric Bucher can edit or remove this page at any time.

Questions about On The Ball with Ric Bucher

How much does On The Ball with Ric Bucher charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $90 to $620 per episode, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the agreed placement and the show's current terms.

What is On The Ball with Ric Bucher about?

The show is a weekly NBA podcast hosted by Ric Bucher. It covers league news, team outlooks, player storylines and commentary from a sports insider's perspective.

How do I contact On The Ball with Ric Bucher about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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