Starbooked

ONE News Malta

@onenewsmalta · MT · MT

ONE News Malta (@onenewsmalta) is a Maltese news channel from Malta that publishes short Maltese-language news bulletins on politics, crime, and public affairs. It has about 30,700 subscribers and a median of 221 views per video, with roughly 50 uploads per year. Sponsored integration rate is $150 to $250 per video.

Why brands book ONE

Maltese news audience reached through short political and public affairs bulletins

  • Median of 221 views per video across 30 recent uploads
  • About 50 uploads in the last 365 days, roughly one per week day
  • Sponsored integration priced at $150 to $250 per video
Best forlocal awareness campaignspublic sector or civic messaging
Watch forAudience is small and news content is political, so brand-safety review is needed.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics70%
Crime and Law20%
Business and Finance10%
Formats
news bulletin clips, interview clips, event coverage
Tone
informative, serious
Language
MT
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 4 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment45/100
Positive share of 30 comments
Engagement0.4%
Likes and comments per view on recent videos
Audience asks aboutWhat happened in the latest court case?How will this government decision affect me?What are the parties saying about the election?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
45%women
55%men
Countries
Malta92%
🇦🇺 Australia3%
🇬🇧 United Kingdom2%
LanguagesMaltese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Crime coverage includes a titled report on a murder case ('OMM MAQTULA U ŻEWĠHA FERUT'), and political coverage is frequent throughout.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube31k22150

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest today.

l-istorja tiegħek tinteressana. Ibgħatilna e-mail fuq onenews@onenews.com.mt Send Your News and Stories on - onenews@onenews.com.mt
ONE News Malta's own profile description on YouTube

Are you ONE News Malta? Claim or remove this profile.

About ONE News Malta

ONE News Malta (@onenewsmalta) is a Maltese news channel publishing short bulletins in Maltese on national politics, crime reporting, and public affairs. The channel has about 30,700 subscribers and about 50 uploads in the last year, most of them clips of one to four minutes covering local government, courts, and business.

The audience is estimated to be mostly Maltese residents, skewing toward adults over 25, based on the channel's language and topics. Median views are about 221 per video, so reach per upload is modest, while the channel's overall lifetime views exceed 49 million. The content is informational and serious in tone.

At a rate of $20 to $35 per 1,000 median views, sponsored integrations here are priced at a minimum of $150 to $250 per video. That compares with typical paid ad CPMs of $10 to $30. Brands targeting Maltese civic audiences or public sector messaging are the best fit.

Written from ONE News Malta's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ONE News Malta can edit or remove this page at any time.

Questions about ONE

How much does ONE News Malta charge for a sponsored video?

ONE News Malta's sponsored integrations are estimated at $150 to $250 per video, based on a median of 221 views. That works out to a CPM of $20 to $35 per 1,000 views, which is comparable to paid ad CPMs of $10 to $30 typically.

What does ONE News Malta post about on YouTube?

ONE News Malta posts short Maltese-language news bulletins covering national politics, court and crime stories, and business and public affairs. Most uploads run one to four minutes and are shot in a news-clip format.

How do I contact ONE News Malta for a brand deal?

Contact details for ONE News Malta unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.