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OneObjective

@oneobjective · US · EN

OneObjective (@oneobjective) is a US fishing and kayak channel run from Virginia, posting installs, reviews and rigging tips for Bonafide kayaks and mounting accessories. The channel has about 12,900 subscribers and a median of 714 views per video, with roughly 14 uploads a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book OneObjective

Engaged kayak-fishing audience for accessory and rigging brands

  • Median of 714 views per video across 732 uploads since 2016.
  • Best-performing Bonafide XTR 130 walkthrough reached 3,570 views.
  • Sponsored integration estimated at $150 to $250 per video, roughly $20 to $35 CPM.
Best forkayak accessory launchesmarine mounting hardwarefishing tackle awareness
Watch forViews have declined recently, and the median is low relative to subscriber count.

Brand fit report

Content

Topics, IAB taxonomy
Hobby70%
Vehicle20%
Lifestyle (sociology)10%
Formats
product install walkthroughs, product reviews, rigging tips, short clips
Tone
practical, casual
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
2 to 5 minutes

Audience

Commercial intent65/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement2.5%
Likes and comments per view on recent videos
Audience asks abouthow to install a specific mount or platewhich accessories fit a given kayak modelhow to rig a kayak for bass fishing
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
15%women
85%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

4%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
kayak accessories, fishing rods, fishing baits, fishing culling tools
Affiliate links
No

The channel description names sponsors YakAttack, Falcon Rods, Missile Baits and Accucull, and the videos promote the channel's own OneObjective kayak accessory line.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The recent titles and descriptions cover kayak installs, rigging and fishing gear with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube13k7143

Benchmark score: 12 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 59 days ago.

Thank you for checking out our Channel. We are a fishing media website/podcast show. We started this so we can show people new tips and techniques. Also new baits that are out there. From the big company's down to the guys that make tackle in their basement. We hope you like what we have to offer. Email us if you have anything bass fishing related you would like us to try - oneobjetivebf@gmail.com Want to send us a letter or a product to try. You can mail it to OneObjective 23471 Jerusalem Rd Courtland Va 23837 To order OneObjective Apparel - https://www.oneobjectivebf.com/store/c5/OneObje
OneObjective's own profile description on YouTube

Are you OneObjective? Claim or remove this profile.

About OneObjective

OneObjective is a US fishing media channel and podcast based in Virginia that posts installation guides, product reviews and rigging tips for bass and kayak anglers. Its videos focus on Bonafide kayaks and the channel's own mounting plates and accessories, with recent uploads around three a quarter. Audience figures are estimates: the channel has about 12,900 subscribers and a median of 714 views per video, and its viewers are most likely kayak owners in the United States.

The channel publishes new content irregularly, with 14 uploads in the past year. Its strongest-performing videos are product walkthroughs of popular Bonafide models. Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads.

Brands selling kayak accessories, marine mounts or fishing tackle who want demonstrations in front of a niche audience should consider booking this channel.

Written from OneObjective's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. OneObjective can edit or remove this page at any time.

Questions about OneObjective

How much does OneObjective charge for a sponsored video?

OneObjective's sponsored integrations are estimated at $150 to $250 per video, based on a median of 714 views per video and a rate of $20 to $35 per 1,000 views. Exact pricing should be confirmed directly with the creator.

What does OneObjective post about on YouTube?

OneObjective posts installation walkthroughs, product reviews and rigging tips for Bonafide kayaks and fishing accessories. Its recent videos focus on mounts, hatch covers and seat caddies for kayaks used in bass fishing.

How do I contact OneObjective for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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