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Ones and Tooze

Hosted by Adam Tooze, Cameron Abadi

Ones and Tooze, published by Foreign Policy, has Adam Tooze and deputy editor Cameron Abadi discuss two data points each week that explain the world, drawn from the headlines and elsewhere. The show has 278 episodes with a weekly cadence and a median length of about 46 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll ad.

Why brands sponsor Ones and Tooze

Weekly economics and geopolitics analysis from Foreign Policy's Adam Tooze, a 339-rating audience

  • Foreign Policy publisher backing and 278 episodes since September 2021 give a long, established run
  • Listeners at Apple rate the show 4.7 average across 339 ratings, with 297 five-star reviews
  • Episodes run about 46 minutes, long enough for a host-read mid-roll with room for a full message
Best forfinance and fintech brandsprofessional services and B2B softwareeducation and book publishers
Watch forDownload estimates are inferred from ratings, not published, and the audience skews toward older professionals.

Brand fit report

Content

Topics, IAB taxonomy
Business40%
News and Politics35%
Science10%
Hobbies and Interests15%
Formats
co-hosted discussion, topical analysis
Tone
analytical, conversational
Language
English
Production
Clean, edited audio
Typical length
40 to 55 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: Apple ratings count of 339 implies 5,000 to 25,000 downloads per episode, with a Foreign Policy publisher and a 2021 start supporting the upper part of that band, and a Podcast Index popularity of 9.
Audience asks aboutWhat is driving the current bond market and housing trendsHow do AI regulation and the arms race affect global policyWhat do European economic and political shifts mean for the wider world
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
35%women
65%men
Countries
🇺🇸 United States35%
🇬🇧 United Kingdom20%
🇩🇪 Germany10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles such as 'Germany's AFD' and 'Gridlock in the U.S. Housing Market' cover political and economic subjects, the feed is not flagged explicit, and no mature content is evident.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 87 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
The New Keynesians and the Nobel Prize2026-10-1647 min
Diesel2026-10-0943 min
Gridlock in the U.S. Housing Market2026-10-0251 min
Francis Fukuyama2026-09-2546 min
AI Regulation2026-09-1836 min
Germany’s AFD2026-09-111 h 1 min

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

Foreign Policy economics columnist Adam Tooze, a history professor and a popular author, is encyclopedic about basically everything: from the COVID shutdown, to climate change, to pasta sauce. On our new podcast, Tooze and FP deputy editor Cameron Abadi will look at two data points each week that explain the world: one drawn from the week’s headlines and the other from just about anywhere else…
Ones and Tooze's own show description from the podcast feed

Do you make Ones and Tooze? Claim or remove this page.

About Ones and Tooze

Ones and Tooze is a weekly podcast from Foreign Policy in which economics columnist and history professor Adam Tooze and deputy editor Cameron Abadi examine two data points each week that explain the world. The show, sourced from its RSS feed and website, has 278 episodes released about every seven days, with a median length of roughly 46 minutes. Apple Podcasts lists 339 ratings with a 4.7 average.

The show covers economics, geopolitics, and current affairs, with recent episodes on the bond market, European politics, AI regulation, and the Nobel Prize in economics. Listeners are estimated, not measured, to be roughly 5,000 to 25,000 per episode, with an audience that leans toward professionals aged 35 and over. No sponsors were seen in the feed.

A host-read mid-roll is estimated at $90 to $625 per episode, based on the estimated download range and the standard rate of $18 to $25 per 1,000 downloads. This suits finance, professional services, and education brands looking to reach an informed audience through the Foreign Policy name.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Ones and Tooze can edit or remove this page at any time.

Questions about Ones and Tooze

How much does Ones and Tooze charge for a podcast sponsorship?

Estimated host-read mid-roll rates run about $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads at $18 to $25 per 1,000. Exact rates depend on the show's own terms and are not published in the feed.

What is Ones and Tooze about?

Ones and Tooze is a weekly Foreign Policy podcast where Adam Tooze and Cameron Abadi discuss two data points that explain the world. Topics include economics, geopolitics, history, and current events.

How do I contact Ones and Tooze about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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