The Ongoing History of New Music, hosted by Alan Cross on Canada's 102.1 the Edge and Curiouscast, covers alt-rock, hip hop and music history through artist profiles and thematic episodes. It has 550 episodes on a weekly cadence, typically about 31 minutes long. Estimated downloads are roughly 20,000 to 80,000 per episode, with a rate of about $360 to $2,000 per host-read mid-roll.
Canada's longest running music documentary reaches engaged alt-rock and music history listeners weekly
- 550 episodes on a weekly cadence with a 4.8 Apple rating from 558 ratings
- Long-form episodes of around 31 minutes give a host-read spot room to land
- Backed by Corus Entertainment and 102.1 the Edge, with a Canadian radio audience behind the podcast
Brand fit report
Content
- Formats
- narrative, thematic documentary, artist profile
- Tone
- informative, conversational
- Language
- English
- Production
- Studio production
- Typical length
- 25 to 40 minutes
Audience
Commercial
- Brands seen
- Corus Entertainment102.1 the Edge
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the website advertising page promotes Corus media sales generally, not a podcast sponsor.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover music history, pop punk, synths and concert tickets, with no explicit flags.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.edge.ca/ongoinghistory/ |
| Apple Podcasts | podcasts.apple.com/podcast/id1201968027 |
| RSS feed | feeds.megaphone.fm/CORU5791969113 |
Benchmark score: 91 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| 1976 - The Birth Year of Alt-Rock - Part 1 | 2026-10-14 | 36 min |
| A Timeline of Technological Advances in Music | 2026-10-07 | 47 min |
| The One-Hit Wonders Follow-up Show | 2026-09-30 | 32 min |
| The Story of Trip-Hop | 2026-09-23 | 26 min |
| The History of Band T-Shirts | 2026-09-16 | 37 min |
| The Long Strange Trip of John Frusciante - Part 2 | 2026-09-09 | 30 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.
Ongoing History of New Music looks at things from the alt-rock universe to hip hop, from artist profiles to various thematic explorations. It is Canada’s most well known music documentary hosted by the legendary Alan Cross. Whatever the episode, you’re definitely going to learn something that you might not find anywhere else. Trust us on this.
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About Ongoing History of New Music
The Ongoing History of New Music is a music documentary podcast hosted by Alan Cross, produced for 102.1 the Edge in Toronto and distributed through Curiouscast. It covers alt-rock, hip hop and music history, from artist profiles to thematic explorations such as the history of pop punk, trip-hop and band T-shirts, according to the feed and the show's website.
The show has 550 episodes in its feed, released weekly, with a median episode length of about 31 minutes. Apple Podcasts shows 558 ratings with a 4.8 average. Listeners are estimated, not measured, to be concentrated in Canada, with a majority of men and a broad age spread from 25 to 54.
No sponsors are named in the feed. Based on the estimated audience of 20,000 to 80,000 downloads per episode, a host-read mid-roll would be priced at roughly $360 to $2,000 per episode. Music, audio and entertainment brands looking for an engaged, long-running audience are the best fit.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Ongoing History of New Music can edit or remove this page at any time.
Questions about Ongoing History of New Music
How much does Ongoing History of New Music charge for a podcast sponsorship?
Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is priced at roughly $360 to $2,000 per episode. These figures are estimates and the actual rate should be confirmed with the show.
What is Ongoing History of New Music about?
It is a weekly music documentary hosted by Alan Cross that covers alt-rock, hip hop and music history, including artist profiles and thematic episodes on subjects such as pop punk and synthesizers.
How do I contact Ongoing History of New Music about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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