OnSoftware
OnSoftware, a YouTube channel by @onsoftware, publishes free video podcasts and tutorials for IT professionals, mostly excerpts from books by Pearson imprints. With about 2,600 subscribers and a median of roughly 1,300 views per video, it posts irregularly, with no uploads in the last year. Sponsored integrations are estimated at $150 to $250 per video. Country is not listed.
Reach working software developers through book-linked technical video tutorials
- Top video, Essential Scrum product backlog content, reached about 16,000 views
- Median of roughly 1,300 views per video across 131 uploads
- Content is consistently technical, suited to developer tools and IT training offers
Brand fit report
Content
- Formats
- book excerpt video, author interview, short tutorial clip
- Tone
- instructional, dry
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 3 to 10 minutes
Audience
Commercial
- Brands seen
- PearsonAddison-WesleyPrentice HallIBM PressSams
- Categories promoted
- technical books, software training videos
- Affiliate links
- No
Video descriptions in the last 30 uploads link to Pearson imprint book pages on informit.com, a publisher promotion rather than a paid sponsorship.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
All recent titles cover programming, software design and IT topics with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The Official Ubuntu Book, 7th Edition: Overview with Matthew · 1.6k views
▶Programming in Go: Concurrency Tips · 920 views
▶Programming in Go: Creating Applications for the 21st Centur · 3.3k viewsLast three uploads, latest 5092 days ago.
OnSoftware is a free video podcast channel for IT Professionals featuring conversations, tips, and tutorials from the industry's leading expert technologists and authors published by the trusted publishing brands of Pearson: Addison-Wesley, Prentice Hall, IBM Press, and Sams. Topics Covered include: Programming Languages, Software Developement, Software Engineering, Open Source, Linux, Unix, iOS, Mobile Application Development, Operating Systems, Databases, Web Development, Web Services, Apple, Microsoft, C#, C++, Android, Java, Ruby on Rails, .NET, Objective-C, Cocoa, F#, D, Perl, Python, Pe
About OnSoftware
OnSoftware is a YouTube channel offering free video podcasts and tutorials for IT professionals. Its content comes mainly from book excerpts and author conversations published by Pearson imprints such as Addison-Wesley, Prentice Hall, IBM Press and Sams. Topics range from programming languages and Scrum to databases and mobile development. Uploads cluster in 2012 and the channel has not posted since then.
The channel has about 2,600 subscribers and a median of roughly 1,300 views per video. Its audience is likely developers and IT students, mostly in the United States, India and the United Kingdom, though these are estimates rather than measured data. Viewers tend to come for focused learning rather than entertainment.
Brands considering this channel would be booking an educational, publisher-led audience of technical professionals. At an estimated $150 to $250 per video, the cost is far below the typical $10 to $30 CPM paid ad benchmark for comparable reach. It suits technical book promotions and developer training offers.
Written from OnSoftware's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. OnSoftware can edit or remove this page at any time.
Questions about OnSoftware
How much does OnSoftware charge for a sponsored video?
OnSoftware's estimated rate is $150 to $250 per sponsored video, based on its median of about 1,300 views. That works out to roughly $20 to $35 per 1,000 median views on long-form content. The rate is an estimate from channel data. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does OnSoftware post about on YouTube?
OnSoftware posts video podcasts and short tutorials on software development, programming languages, agile methods and IT topics. Most videos are excerpts from technical books published by Pearson imprints. The channel has been largely inactive since 2012.
How do I contact OnSoftware for a brand deal?
Contact details for OnSoftware unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The channel lists a Twitter account, @OnPodcasts, in its profile links.
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