Opel (@opel) is the official channel of the German carmaker Opel, based in Germany. It posts mostly vertical Shorts on new models, Formula E and motorsport at about 37 uploads a year. It has about 74,400 subscribers, but the median video gets roughly 3,800 views. As a brand channel, a typical rate is the $150 to $250 floor.
A corporate automotive channel with occasional viral Shorts but low typical reach.
- 74,400 subscribers, but median views are only about 3,800 per video.
- Several Shorts exceeded 5 million views, with one at 10.8 million, showing sporadic reach.
- Posts about 16 videos every 90 days, mostly under a minute.
Brand fit report
Content
- Formats
- short model teasers, event highlights, product explainers
- Tone
- energetic, polished
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- automobiles
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; all content promotes the channel owner's own vehicles, such as 'The New Opel Astra Sports Tourer'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'The Opel Corsa: Made for Fun' and Formula E announcements show corporate automotive marketing content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 74k | 3.8k | 16 |
Benchmark score: 37 / 100
Public rule, same for everyone. How it works.
Recent videos
▶How to Activate Connected Services with the New MyOpel App · 1.1k views
▶Formula E autograph session loading · 2k views
▶Paris Motor Show 2026: Opel Keynote and World Premieres · 19k viewsLast three uploads, latest 2 days ago.
From Rüsselsheim to the world 🇩🇪 Certified goosebump maker since 1899 ⚡ POST ADRESS: Opel Automobile GmbH Bahnhofsplatz 65423 Rüsselsheim am Main Germany CUSTOMER SERVICE + OPENING HOURS E-Mail: kontakt@opel-infoservice.de Hotline +49 (0)6142 911 9800. Monday – Friday: 8.00 AM – 8.00 PM. Saturday: 9.00 AM – 5.00 PM. MANAGING DIRECTORS Florian Huettl (Vorsitzender/Chairman) and Ralph Wangemann. CHAIRMAN OF THE SUPERVISORY BOARD: Xavier Chéreau DOMICILE: Rüsselsheim am Main DATA PROTECTION OFFICER: Jule Marie Schätzel Datenschutz@opel.com COURT OF REGISTRY: Amtsgericht (district cour
About Opel
Opel (@opel) is the official YouTube channel of Opel Automobile GmbH in Germany. It publishes mostly vertical videos under a minute, covering new models like the Astra, Corsa and Mokka, plus the company's Formula E entry and events such as the Paris Motor Show. It has about 74,400 subscribers and posts roughly 37 videos a year.
Median views are only about 3,800, though some Shorts reached several million. Viewer details are estimates, not platform data, and likely skew toward car buyers and motorsport fans in Europe. No outside sponsorships were found in the last 50 videos.
Using the Starbooked rule for Shorts-heavy channels, a sponsored integration is estimated at $150 to $250 per video, the minimum range. That reflects a CPM of $4 to $8 per 1,000 median views, below the $10 to $30 typical for paid ads. Because this is a corporate channel, partnerships would likely go through Opel's marketing team rather than a creator. Automotive suppliers and EV-related brands are the closest fit.
Written from Opel's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Opel can edit or remove this page at any time.
Questions about Opel
How much does Opel charge for a sponsored video?
Starbooked estimates $150 to $250 per video, the minimum range, based on about 3,800 median views and mostly Shorts content. As a corporate channel, Opel may not accept sponsored posts at all.
What does Opel post about on YouTube?
Opel posts short videos on new cars such as the Astra, Corsa and Mokka, its Formula E team and drivers, motor show events, and how-to guides for its connected services app.
How do I contact Opel for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel lists customer service and data protection emails, not a partnerships contact. Boosted creators can be booked through Starbooked directly, which handles the introduction and brief.
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