Starbooked

Oriflakes, the YouTube channel of PT Serelia Prima Nutrisia (@oriflakes), an Indonesian producer of arrowroot cereal, posts short vertical clips about its breakfast product for acid reflux and GERD. The channel has about 1,400 subscribers, a median of 165 views per video and 50 uploads in the past year. Sponsored rates run roughly $150 to $250 per video.

Why brands book Oriflakes

Reaches Indonesian viewers searching for acid reflux and GERD breakfast options

  • About 1,400 subscribers and 620,430 lifetime views on a 613-video catalog
  • Median of 165 views per video, with the top recent clip at 1,525 views
  • Estimated sponsored rate of $150 to $250 per video, about $4 to $8 CPM
Best forhealthy food brand awarenessfunctional food product launches
Watch forEngagement is very low, with a 0.36% like rate and no comments in the recent videos.

Brand fit report

Content

Topics, IAB taxonomy
Health85%
Food & Drink15%
Formats
short vertical product explainers, text-overlay product reviews, hashtag-led ad clips
Tone
informative, promotional
Language
Indonesian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.4%
Likes and comments per view on recent videos
Audience asks aboutwhether the cereal is safe for acid refluxhow to prepare it for breakfastwhere to buy the product
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
60%women
40%men
Countries
Indonesia95%
LanguagesIndonesian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
Oriflakes
Categories promoted
cereal, functional food, digestive health supplements
Affiliate links
No

The recent videos are product-led and link to the brand's own marketplace stores, with no sponsorship disclosures found in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is health and food product promotion with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k16542
Instagram–––
TikTok–––

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers15 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 3 days ago.

Oriflakes diproduksi oleh PT Serelia Prima Nutrisia. Spesialis Melindungi dan Melapisi Dinding Lambung. Oriflakes Bubur Sereal Ararut adalah produk asupan nutrasetikal bubur sereal dengan bahan dasar umbi ararut alami yang memiliki kadar serat tinggi dan glikemiks indeks rendah. Diproses secara higienis di pabrik terstandard dan telah memiliki sertifikasi BPOM, Halal, dan HACCP. ChekOut MarketPlace Toco : https://toco.id/store/serelia-prima-nutrisia Tiktok Tokped 150gr : https://www.tiktok.com/@oriflakesofficial Tiktok Tokped 350/900gr : htt
Oriflakes's own profile description on YouTube

Are you Oriflakes? Claim or remove this profile.

About Oriflakes

Oriflakes is the YouTube channel of PT Serelia Prima Nutrisia, the Indonesian company behind Oriflakes arrowroot cereal, according to the brand's website. The channel posts short vertical clips, mostly under a minute, that present the cereal as a breakfast option for people with acid reflux, GERD and stomach sensitivity. Uploads are frequent, with about 50 videos in the past year, and the same product message repeats across many clips.

The channel's viewers are estimated to be Indonesian adults interested in digestive health and healthy eating. Median views are about 165 per video, with occasional clips reaching over 1,000 views. These audience figures are estimates based on the channel's public data.

The channel is sponsored-style product content rather than independent review. At about $20 to $35 CPM for long-form work, or $4 to $8 CPM for Shorts-heavy channels like this one, the rate of roughly $150 to $250 per video compares with $10 to $30 CPM for paid ads. Brands selling functional breakfast foods in Indonesia should book this channel.

Written from Oriflakes's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Oriflakes can edit or remove this page at any time.

Questions about Oriflakes

How much does Oriflakes charge for a sponsored video?

Oriflakes typically charges an estimated $150 to $250 per video based on its median of about 165 views and its Shorts-heavy format. Rates are USD per video, and the final price depends on the scope of the integration and deliverables.

What does Oriflakes post about on YouTube?

Oriflakes posts short vertical product clips about its arrowroot cereal, mainly framed around acid reflux, GERD, stomach health and healthy breakfast. Most videos are under a minute and use repeated hashtags and product messaging.

How do I contact Oriflakes for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so you can view the channel's contact information there and send a brand deal inquiry.

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