Starbooked

Orka plugga, @orkaplugga, is a Swedish channel from Sweden produced by UR that makes study-technique and motivation videos for lower secondary school students. It has about 37,600 subscribers and a median of roughly 700 views per video, posting about one video a day. Sponsored integrations are estimated at $20 to $35 per 1,000 median views, or about $150 to $250 per video.

Why brands book Orka

Public-broadcaster study channel reaching Swedish lower secondary students daily

  • Median of about 705 views per video across 572 uploads
  • Roughly 50 uploads in the past year, about one per week-day
  • Peak video reached 74,575 views, showing reach beyond the core subscriber base
Best foreducation and school suppliesstudy apps and learning toolsyouth wellbeing campaigns
Watch forViewers are minors and the channel is a UR public service production, so commercial content may be limited.

Brand fit report

Content

Topics, IAB taxonomy
Education70%
Careers10%
Society10%
Entertainment10%
Formats
short vertical explainers, street interviews, quizzes and challenges, long-form lessons
Tone
encouraging, informative
Language
Swedish
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 90 seconds for Shorts, 8 to 17 minutes for lessons

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow to study more effectivelyhow to handle school stresshow to prepare for national tests
Age
5%18-24
0%25-34
0%35-44
0%45+
Gender
50%women
50%men
Countries
🇸🇪 Sweden95%
LanguagesSwedish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Videos target school-age viewers on study techniques and motivation; one title references the 2026 school election and voting, which is civic content rather than partisan.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube38k70540

Benchmark score: 40 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform8 / 20

Recent videos

Last three uploads, latest 2 days ago.

Orka plugga är för dig som går i högstadiet och som vill ha tips för att plugga mer effektivt. Här hittar du till exempel tips inför nationella proven, minnestekniker och pluggtips. Du får också hjälp med till exempel stress, mående, sömn och motivation. Orka plugga produceras av UR. UR modererar kommentarer enligt: www.ur.se/om-moderering Hör gärna av dig till oss om du har önskemål eller förslag på innehåll genom att skicka ett DM på sociala medier. Du kan också mejla oss på orkaplugga@ur.se.
Orka plugga's own profile description on YouTube

Are you Orka plugga? Claim or remove this profile.

About Orka plugga

Orka plugga is a Swedish YouTube channel produced by UR, the Swedish public service broadcaster. It posts short, vertical videos and longer lessons about study techniques, memory methods, exam preparation and student wellbeing, with on-camera interviews and quizzes. Because the channel targets lower secondary school students, the core audience is likely teenagers in Sweden, with parents and teachers as secondary viewers; these are estimates based on the content.

The channel has about 37,600 subscribers and 572 uploads since 2015. Its median video draws roughly 700 views, and its most-viewed Shorts reach tens of thousands. No sponsorships were detected in the last 50 videos, and the channel does not carry brand deals. Brand work would be a rare fit for a public broadcaster production.

This channel suits education, school supply and youth wellbeing brands that want to reach Swedish students responsibly. Sponsored integrations are estimated at $20 to $35 per 1,000 median views, which is roughly $150 to $250 per video, compared with typical paid ad CPMs of $10 to $30.

Written from Orka plugga's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Orka plugga can edit or remove this page at any time.

Questions about Orka

How much does Orka plugga charge for a sponsored video?

Based on the channel's median of about 705 views, an estimated sponsored integration would cost roughly $150 to $250 per video, using a rate of $20 to $35 per 1,000 median views. Rates are estimates, not a published price list, and a public broadcaster may not accept commercial placements.

What does Orka plugga post about on YouTube?

Orka plugga posts Swedish-language videos for lower secondary school students on study techniques, memory methods, exam preparation, school stress and motivation. Formats include short vertical clips, street interviews, quizzes and longer subject lessons, many under 90 seconds.

How do I contact Orka plugga for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel lists the email orkaplugga@ur.se for suggestions and inquiries, and boosted creators can be booked through Starbooked. Because the channel is produced by UR, a public broadcaster, commercial partnerships are unlikely.

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