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Osohshiki (@osohshiki), a Japanese funeral services brand, runs a channel of about 10,000 subscribers and roughly 39 million lifetime views, with median views near 68,000 per video. It posts about 14 uploads per quarter, mostly TV commercial cuts and funeral etiquette explainers. Sponsored integration rate: $150 to $250 per video (rounded to the minimum floor for the Shorts-heavy catalog).

Why brands book 小さなお葬式

Japanese funeral-services brand with 68,000 median views on Shorts and etiquette videos

  • Median views of about 68,000 per video across 63 uploads
  • Roughly 39 million lifetime views on a 14-upload-per-quarter cadence
  • Sponsored rate $150 to $250 per video, about $4 to $8 CPM equivalent for Shorts-heavy inventory
Best forfuneral and memorial service providersJapanese brand awareness campaigns
Watch forChannel is the brand's own advertising; it is not an independent creator and sponsorship would likely be a brand-on-brand fit with limited reach gain.

Brand fit report

Content

Topics, IAB taxonomy
Religion and Spirituality35%
Health15%
Society30%
Lifestyle20%
Formats
TV commercial cutdowns, short explainer clips, etiquette how-to videos
Tone
informative, solemn
Language
Japanese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 1 to 3 minutes for etiquette videos

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks abouthow to conduct a funeral etiquette stepwhat funeral costs and what is includedhow to choose between family funeral and standard ceremony
Age
5%18-24
15%25-34
30%35-44
50%45+
Gender
55%women
45%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
funeral services
Affiliate links
No

The channel is the brand's own; recent uploads are its TV commercials and no third-party sponsorship disclosures were found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is funeral etiquette and advertising for funeral services with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube10k68k14
X–––

Benchmark score: 66 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days14 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 75 days ago.

小さなお葬式の公式Youtubeチャンネルです。 小さなお葬式は、低価格・高品質のお葬式ブランドです。 全国でお葬式を執り行っていただけます。 《小さなお葬式公式サイト》http://www.osohshiki.jp/ 《公式Twitter》https://twitter.com/osohshiki 《公式Facebookページ》https://www.facebook.com/osohshiki.jp/
小さなお葬式's own profile description on YouTube

Are you 小さなお葬式? Claim or remove this profile.

About 小さなお葬式

Osohshiki (@osohshiki) is the official YouTube channel of Osohshiki, a Japanese funeral services company that sells low-priced, full-service funeral ceremonies nationwide. The channel posts short TV commercial cuts, Shorts, and longer etiquette explainers on topics such as incense offering, condolence visits, and choosing a chief mourner. According to the company's website, it is a funeral services brand with a long-running national TV presence.

The channel has about 10,000 subscribers and roughly 39 million lifetime views, with median video views near 68,000 and about 14 uploads in the last 90 days. Its audience is estimated to be mostly Japanese adults in their 35 and older range, primarily in Japan, though this is an estimate. Viewers are likely people planning or handling a funeral.

Brand work is limited to the company's own advertising. Estimated sponsored rate is $150 to $250 per video, which is roughly $4 to $8 per 1,000 median views because the catalog is heavily Shorts; a standard CPM comparison is $20 to $35 per 1,000 views for long-form, versus $10 to $30 CPM for paid ads. Brands in funeral, insurance, or family services looking for Japanese audiences should book.

Written from 小さなお葬式's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 小さなお葬式 can edit or remove this page at any time.

Questions about 小さなお葬式

How much does Osohshiki charge for a sponsored video?

Osohshiki's estimated sponsored rate is $150 to $250 per video, based on a median of about 68,000 views and a Shorts-heavy catalog. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Osohshiki post about on YouTube?

Osohshiki posts TV commercial cutdowns for its funeral services and short etiquette explainers covering incense offering, condolence visits, memorial ceremony manners, and choosing a chief mourner. Most videos are under two minutes, with many Shorts.

How do I contact Osohshiki for a brand deal?

Osohshiki's contact details unlock on Starbooked for $0.80. Its official website is osohshiki.jp, and boosted creators can be booked through Starbooked directly.

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