Starbooked

OUM (@oumportals), an open university channel from Malaysia, posts livestreamed convocations, podcasts, public lectures and career talks. The channel has about 11,300 subscribers, roughly 213 median views and about 48 uploads in the past year. Sponsored integrations are rated at $150 to $250 per video, reflecting its institutional, non-commercial profile.

Why brands book OUM

Institutional education channel with steady, engaged Malaysian student viewership

  • About 11,300 subscribers and 1.97 million lifetime views
  • Median views of about 213 per video, with livestream peaks near 10,000
  • Zero sponsored content in the last 50 videos, so brand mentions stand out
Best foreducation and edtech awarenessemployer or career-service recruitmentstudent services and enrolment campaigns
Watch forMedian views are low; value depends on livestream events and a specific Malaysian student audience.

Brand fit report

Content

Topics, IAB taxonomy
Education70%
Careers20%
Books and Literature10%
Formats
livestreamed ceremonies, podcast episodes, online lectures and talks
Tone
formal, informative
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
1 to 4 hours

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow to enrol in OUM programmesconvocation schedules and graduation detailscareer and online learning tips
Age
35%18-24
35%25-34
20%35-44
10%45+
Gender
55%women
45%men
Countries
🇲🇾 Malaysia85%
Saudi Arabia3%
LanguagesEnglish 65%Malay 35%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent content covers graduation ceremonies, public lectures and career talks with no flagged material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube11k21321

Benchmark score: 26 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days21 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest today.

University Profile In August 1999, the Minister of Education invited Multimedia Technology Enhancement Operations Sdn Bhd (METEOR), a consortium of 11 public universities in the country, to set up an open university. This led to the establishment of OUM in August 2000 followed by its launch on 26 August 2002 by the then Prime Minister of Malaysia, YAB Dato’ Seri Dr Mahathir Mohamad. With the motto “University for All”, OUM believes in the democratisation of education, giving everyone a chance at self-actualisation and fulfilling their potential. Menara OUM, Block C, Kelana Centre Point, Jala
OUM's own profile description on YouTube

Are you OUM? Claim or remove this profile.

About OUM

OUM is the YouTube channel of Open University Malaysia, a public distance-learning university established in 2000 and launched in 2002. The channel posts livestreamed convocation ceremonies, podcast episodes, public lecture series and online career talks. Uploads run at about four a month, mostly long-form, with livestream recordings running several hours.

The audience appears to be primarily Malaysian adult learners, including current students, alumni and prospective enrolees, with a smaller English-speaking academic audience. These are estimates based on the content and language mix, not platform-reported analytics. Median views are around 213, while livestream events draw several thousand.

Brands considering OUM should expect a non-commercial, institutional channel. Sponsored integrations are rated at $150 to $250 per video, a range that sits well below paid ad CPMs of $10 to $30 per 1,000 views. It suits education, career and training brands targeting Malaysian adults.

Written from OUM's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. OUM can edit or remove this page at any time.

Questions about OUM

How much does OUM charge for a sponsored video?

Based on its median views and long-form format, OUM's sponsored integration is estimated at $150 to $250 per video. Rates are estimates derived from view data, not a published price list, and the channel has no sponsorship history.

What does OUM post about on YouTube?

OUM posts livestreamed convocation ceremonies, podcast episodes, public lecture series and online career talks about digital skills and workplace wellbeing. Most content is in English and Malay and is aimed at students, alumni and prospective learners.

How do I contact OUM for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel's public contact information appears in its description, and boosted creators can be booked through Starbooked.

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