Our Thing: The Birth of Salsa in Nueva York
Our Thing: The Birth of Salsa in Nueva York, hosted by actress Rosie Perez and produced by Futuro Media, is a serial narrative on the founding of Fania Records and the rise of salsa in New York. The show has 11 episodes released weekly, typically 40 to 48 minutes long. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $120 to $620 per episode.
Reach engaged Latin music and history listeners through a high-production serial
- Produced by Futuro Media, a Pulitzer Prize-winning studio, with a high-production narrative format.
- 172 Apple Podcasts ratings with a 4.9 average, indicating a highly engaged listener base.
- Weekly episodes of about 40 to 48 minutes, giving sponsors a consistent slot over the season.
Brand fit report
Content
- Formats
- narrative, documentary, interview
- Tone
- engaging, reflective
- Language
- English
- Production
- Studio production
- Typical length
- 40 to 48 minutes
Audience
Commercial
- Brands seen
- Futuro MediaFuturo +
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the description promotes the publisher's Futuro + subscription, which is a self-promotion rather than a third-party sponsor.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
The description references the political nature of the Fania label and episode 4 is titled 'The Year Fania got Political'; the feed is not flagged explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | shows.acast.com/our-thing-the-birth-of-salsa-in-… |
| Apple Podcasts | podcasts.apple.com/podcast/id1896449326 |
| RSS feed | feeds.acast.com/public/shows/69f4fc80417b02e9387… |
Benchmark score: 8 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| NEW PODCAST ALERT: Reaching Out | 2026-09-23 | 37 min |
| Subscribers Only: The Cinderella Story of New York Legend Joe Bataan | 2026-07-21 | 5 min |
| 8. The End of Fania and the Rebirth of Salsa | 2026-07-14 | 48 min |
| 7. You Reap What You Siembra | 2026-07-07 | 47 min |
| 6. Fania Finds its Roots in Africa | 2026-06-30 | 46 min |
| 5. A Tale of Two Women | 2026-06-23 | 49 min |
Last six episodes from the show's feed, latest 26 days ago, a new one about every 7 days.
In 1964, an Italian-American ex-cop and a Dominican musician in New York City opened Fania Records, the “Motown of Salsa.” The artists from Fania toured the world, sold millions of records and changed culture forever. But Fania Records also became mired by royalty divisions, lawsuits and falling-outs. This is the story of the birth of salsa in Nueva York and the rebellious, seductive and…
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About Our Thing: The Birth of Salsa in Nueva York
Our Thing: The Birth of Salsa in Nueva York is a serial documentary podcast produced by Futuro Media and hosted by actress Rosie Perez, according to the feed and the show's Acast page. Each episode traces the founding of Fania Records in 1964 and the development of salsa in New York, covering the label's artists, royalty disputes and political stances. The feed lists 11 episodes released weekly, with a median running time of about 42 minutes.
The show has 172 ratings on Apple Podcasts with a 4.9 average, as listed on Apple Podcasts. Listener estimates suggest roughly 5,000 to 25,000 downloads per episode; these figures are estimates, not published numbers. The feed names no third-party sponsors, and the description promotes the publisher's Futuro + subscription.
The show suits brands in music, culture and premium audio who want an engaged, history-minded audience. Estimated rates run about $120 to $620 per host-read mid-roll ad, based on the estimated download range.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Our Thing: The Birth of Salsa in Nueva York can edit or remove this page at any time.
Questions about Our Thing: The Birth of Salsa in Nueva York
How much does Our Thing: The Birth of Salsa in Nueva York charge for a podcast sponsorship?
Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is estimated at about $120 to $620 per episode. Rates are calculated from estimated audience size, not published by the show.
What is Our Thing: The Birth of Salsa in Nueva York about?
The show is a serial documentary about the founding of Fania Records and the birth of salsa in New York City. It is hosted by Rosie Perez and produced by Futuro Media, with weekly episodes.
How do I contact Our Thing: The Birth of Salsa in Nueva York about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.
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