ourlittleplaynest
Jacinth (@ourlittleplaynest), a Singapore-based parenting coach and former school teacher, runs a channel with about 6,200 subscribers and roughly 840 median views per video. She posts short parenting tips, often under a minute, about 50 uploads a year. Rates run about $20 to $40 per video for Shorts-led sponsorships.
Singapore parents trust her calm, research-backed advice on Primary 1 readiness.
- Median of about 840 views per video across 30 recent uploads.
- Engagement rate about 1.8 percent, with like rate near 1.7 percent.
- Roughly 22 uploads in the last 90 days keeps the feed active.
Brand fit report
Content
- Formats
- vertical short-form talking-head tips, on-screen text quote videos, longer talking-head explainers
- Tone
- warm, direct
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- parenting courses and webinars, audio courses, printable resources
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; recent videos promote her own P1 Readiness Webinar and Be.Tween audio courses.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is calm parenting advice with no flagged material; 'Silent treatment, caning, removing privileges... What works?' discusses discipline in general terms.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 40 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Let them retrieve their own pocket money, even at P1! #paren · 1k views
▶We are just one month away... #parenting · 1.1k views
▶F2F or side by side? · 97 viewsLast three uploads, latest 2 days ago.
Welcome to my channel! I'm Jacinth, a parenting coach and ex-school teacher. I teach parents research-backed positive parenting strategies so that they can form trusting relationships with their children without yelling or punishing. I encourage parents to bond with their children over screen-free, hands-on activities to form beautiful memories as a family. The teacher in me is itching to share all my knowledge and experience so that your children can enjoy learning through fun activities and meaningful conversations. Hang around and feel free to connect with me via email, Instagram or Faceb
About ourlittleplaynest
Jacinth runs @ourlittleplaynest on YouTube, posting short parenting videos for Singapore parents of young children. Her channel has about 6,200 subscribers and a median of roughly 840 views per video, with most uploads under a minute and a steady pace of around 50 videos a year. Her content centers on positive discipline, Primary 1 readiness and screen-free family activities, and she promotes her own webinars and audio courses.
Viewers are estimated to be mostly women aged 25 to 44, largely based in Singapore. Her channel suits education and family-product brands looking for a niche, engaged parenting audience rather than mass reach.
At an estimated $20 to $40 per sponsored video, the cost per 1,000 views is roughly $20 to $35, similar to or above the $10 to $30 typical for paid social ads. Brands seeking focused Singapore parent reach should book her.
Written from ourlittleplaynest's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ourlittleplaynest can edit or remove this page at any time.
Questions about ourlittleplaynest
How much does Jacinth charge for a sponsored video?
Based on her median of about 840 views and short-form format, an estimated sponsored integration costs roughly $20 to $40 per video. Rates are estimates and should be confirmed directly with the creator.
What does Jacinth post about on YouTube?
Jacinth posts short parenting tips focused on positive discipline, early childhood development and Primary 1 readiness. She also shares family activity ideas and promotes her own webinars and audio courses for parents.
How do I contact Jacinth for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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Isabelle Filliozat@isabellefilliozatofficiel · FR | positive parentingchild development | 39k | 2.2k | $150–250 | 18 |
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