Starbooked

Overthinking It Podcast

Hosted by Matthew Wrather, Mark Lee, Matthew Belinkie, John Perich

Overthinking It Podcast, hosted by Matthew Wrather with a rotating panel including Mark Lee, examines movies, TV, music and popular culture in a weekly show. The feed lists 973 episodes, updated about every 7 days, typically 60 to 90 minutes long according to the Apple Podcasts listing. Estimated downloads per episode are 2,000 to 8,000 (estimated). Rate range is $40 to $200 per episode. A distinctive detail is the show's 2008 origin as a site-based critical culture project.

Why brands sponsor Overthinking It Podcast

Long-running weekly pop culture panel with a loyal, rated audience since 2008

  • 973 episodes on a weekly-to-biweekly cadence show consistent, long-term presence.
  • Apple Podcasts shows 263 ratings averaging 4.8 out of 5, with a strong listener base.
  • Non-explicit episodes covering movies, TV and books suit broad, family-adjacent brands.
Best forstreaming and entertainment promotionbook and publishing campaignsmedia and education brands
Watch forDownload estimates are inferred from ratings and show age, not measured, so treat reach as approximate.

Brand fit report

Content

Topics, IAB taxonomy
Movies35%
Television35%
Music10%
Humor10%
Books and Literature10%
Formats
co-hosted panel discussion, roundtable analysis, themed essay
Tone
witty, analytical
Language
English
Production
Clean, edited audio
Typical length
60 to 90 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 263 Apple ratings for a show over five years old with 973 episodes, biweekly release frequency on Apple, and a feed-based independent host (overthinkingit.com), with Podcast Index popularity of 4.
Audience asks aboutWhat does the panel think of a specific film or TV series?Is a popular show worth watching?How does a particular pop culture work hold up?
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
40%women
60%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover children's books, TV and classic films with no explicit flags, and the feed is marked non-explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 83 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Overthinking It subjects the popular culture to a level of scrutiny it probably doesn't deserve.
Overthinking It Podcast's own show description from the podcast feed

Do you make Overthinking It Podcast? Claim or remove this page.

About Overthinking It Podcast

Overthinking It Podcast is a weekly panel show that examines movies, television, music, books and popular culture, hosted by Matthew Wrather with rotating panelists including Mark Lee, according to the show website and feed. The show has released 973 episodes since 2008, with the feed indicating a roughly seven-day cadence and episodes typically running 60 to 90 minutes, per the Apple Podcasts listing.

Apple Podcasts shows 263 ratings with an average of 4.8 out of 5. Based on estimates from these signals, the show likely reaches around 2,000 to 8,000 listeners per episode, and its audience skews toward adults in their late twenties through forties who follow film and TV criticism. These figures are estimates, not published download counts. No sponsors were found in the feed or on the website.

A host-read mid-roll sponsorship is estimated at roughly $40 to $200 per episode. That fits brands in streaming, publishing, and media or education that want an engaged, culturally literate audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Overthinking It Podcast can edit or remove this page at any time.

Questions about Overthinking It Podcast

How much does Overthinking It Podcast charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at about $40 to $200 per episode. Final pricing depends on the show's terms and the placement.

What is Overthinking It Podcast about?

The show is a weekly panel discussion of movies, TV, music, books and popular culture, with hosts who analyze and debate the topics in depth.

How do I contact Overthinking It Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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