Starbooked

OWC (@owc903), a home-recording singer-songwriter based in Kagoshima, Japan, makes original Japanese pop songs, music videos and a short radio series. The channel has about 3,200 subscribers and a median of 577 views per video, uploading roughly four times a quarter. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book OWC

Japanese indie singer-songwriter with a loyal, engaged audience for music-led brands

  • Median of 577 views, with top recent uploads reaching 1,876 and 9,815 views
  • Engagement rate of 5.3 percent, with a like rate of 4.9 percent
  • Roughly 20 uploads in the past year, with 4 in the last 90 days
Best formusic and audio productscreative tools and home studio gearJapan-focused lifestyle brands
Watch forSmall absolute reach; best suited to niche Japanese audiences rather than mass campaigns.

Brand fit report

Content

Topics, IAB taxonomy
Pop Music70%
Music Videos20%
Podcasts and Radio10%
Formats
music videos, acoustic performances, short-form song clips, radio episodes
Tone
introspective, warm
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 2 to 5 minutes for songs

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement5.3%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the CDs and EPshow the songs are written and recordedwhen the next release or live show is
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
50%women
50%men
Countries
🇯🇵 Japan95%
🇺🇸 United States2%
Other3%
LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Lyrics and videos are personal and reflective with no flagged content in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.2k5774

Benchmark score: 27 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers23 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 20 days ago.

OWC(オーダブルシー) is a Japanese SingerSongWriter 鹿児島在住 宅録シンガーソングライター 活動:作詞作曲編曲・MVの撮影編集・ラジオ・ライブ(呼ばれた場所で年に1・2回) contact: Instagram @owc903 📩onewholecakes@gmail.com
OWC's own profile description on YouTube

Are you OWC? Claim or remove this profile.

About OWC

OWC is a Japanese singer-songwriter who records at home in Kagoshima and posts original songs, music videos, acoustic performances and a short radio series called OWC's Everyday Life Radio. Most uploads are short clips or full-length songs in Japanese, and the channel has about 3,200 subscribers with a median of 577 views per video. Uploads arrive roughly four times a quarter, often tied to new EP releases.

The audience appears to be mostly Japanese listeners who follow indie pop, with age and gender estimated from content rather than verified data. The channel shows no sponsored content so far, and its engagement is strong for its size, with a 5.3 percent engagement rate. Brand work is not documented in the available sources.

Brands in music, audio and Japan-focused lifestyle products may find this a good fit. Using the $20 to $35 CPM rule for long-form content, rates are estimated at $150 to $250 per video, which compares with $10 to $30 CPM for paid ads.

Written from OWC's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. OWC can edit or remove this page at any time.

Questions about OWC

How much does OWC charge for a sponsored video?

Based on the channel's median of 577 views, a sponsored integration is estimated at $150 to $250 per video. Rates are estimates and should be confirmed directly with the creator before booking.

What does OWC post about on YouTube?

OWC posts original Japanese pop songs, music videos, acoustic performances and a short radio series called OWC's Everyday Life Radio. Content is personal and reflective, with recent uploads focused on new songs and EP releases.

How do I contact OWC for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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