OWERÁ (@owera) is a Guarani Mbyá rapper and musician from Brazil who posts music videos, audio releases and performance clips. The channel has about 18,100 subscribers and 1.1 million lifetime views, with a median of roughly 3,400 views per video. Uploads are sparse, about five a year. A sponsored integration is estimated at $150 to $250 per video, reflecting the channel's modest median views.
Authentic Guarani rap reaching a Brazilian audience engaged with indigenous culture
- Top video "Xondaro Ka'aguy Reguá" has about 238,600 views, showing a strong long-tail catalog
- Median of roughly 3,400 views per video, so budget at the lower end of the range
- Shorts make up 23% of uploads, useful for quick brand-moment clips
Brand fit report
Content
- Formats
- official music videos, audio releases, live performances
- Tone
- earnest, cultural
- Language
- Portuguese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 3 to 5 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Videos such as "Demarcação Já Terra Ar Mar" address indigenous land rights, a political topic, though the content itself is non-violent and non-explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 18k | 3.4k | 2 |
Benchmark score: 29 / 100
Public rule, same for everyone. How it works.
Recent videos
▶JAXY - Owerá & Lozk (Official Music Video) · 1.6k views
▶Jaxy nos chama, dia 9 de agosto 🏹🎵🎤 #owerá #lozk · 331 views
▶Rap nativo direto da aldeia · 1.2k viewsLast three uploads, latest 68 days ago.
Owerá direto da aldeia para o mundo vai cantar! #ResistirPraExistir #GuaraniMbya Contato: Email - owera.arte@gmail.com
About OWERÁ
OWERÁ is a Guarani Mbyá rapper and musician who posts official music videos, audio releases and live performances on YouTube. The channel focuses on indigenous identity, land rights and environmental themes, with lyrics in Guarani and Portuguese. Recent collaborations include work with DJ Alok and other Brazilian indigenous artists.
The channel has about 18,100 subscribers and a median of roughly 3,400 views per video, with an upload pace of about five videos a year. Viewers are estimated to be mostly Brazilian adults aged 18 to 44 who follow indigenous music and cultural causes. These figures are estimates, not verified analytics.
Brands seeking authentic, values-driven cultural content may find the channel a fit. At an estimated $20 to $35 CPM, sponsored integrations would cost $150 to $250 per video, which compares with the typical $10 to $30 CPM for paid ads.
Written from OWERÁ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. OWERÁ can edit or remove this page at any time.
Questions about OWERÁ
How much does OWERÁ charge for a sponsored video?
Based on the channel's median of roughly 3,400 views, a sponsored integration is estimated at $150 to $250 per video. This is an estimate from public metrics. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does OWERÁ post about on YouTube?
OWERÁ posts official music videos, audio releases and live performances. The music is rap and song in Guarani and Portuguese, with themes of indigenous identity, land rights and nature. Videos are mostly 3 to 5 minutes long.
How do I contact OWERÁ for a brand deal?
The channel lists an email address in its public description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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