OWLKNIFE (@owlknife) is a Russian knife maker based in Ryazan that uses its YouTube channel to show product tests, steel comparisons and limited releases. The channel has about 14,300 subscribers and a median video view count of roughly 2,100, posting about one video a month. Sponsored rates run about $150 to $250 per Shorts-heavy video, and $150 to $1,000 for long-form integrations.
Steel-literate Russian knife audience that tests blades on camera
- Median views of about 2,071 per video, with a top video at 10,721 views
- 14,300 subscribers and 479 total uploads since 2014
- Engagement rate of 6.6 percent, with a like rate of 4.4 percent
Brand fit report
Content
- Formats
- product review, steel comparison test, release announcement, giveaway
- Tone
- technical, enthusiastic
- Language
- Russian
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds to 35 minutes, median about 1 minute
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Content centers on knife testing and bushcraft, including cutting and fishing footage, so it is not suitable for general family audiences, though no explicit content was flagged in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 23 / 100
Public rule, same for everyone. How it works.
Recent videos
▶!!!Magnamax!!! первые тесты главной новинки индустрии! · 3.4k views
▶«Сова в мешке 2026» Флагманский проект года!!! · 1.2k views
▶Нам 12!!! Спасибо что Вы с нами!!! · 899 viewsLast three uploads, latest 85 days ago.
На клинке наших ножей нанесен логотип OWLKNIFE… Производство по выпуску ножей в городе Рязани, оснащенное оборудованием, на котором работают умы и руки молодых и амбициозных мастеров. Мы готовы менять производственные технологии, постоянно внедрять новые разработки и инновации, чтобы придти к нашей цели - производить ножи высочайшего качества, которыми будет гордиться любой пользователь! 📲+79307832494 What’s app🟢 Telegram🔵 https://t.me/Owlknife https://vk.com/owlknife https://instagram.com/owlknife/ www.owlknife.ru 📧info@owlknife.ru 📧owlknife@mail.ru Нам дороги любые Ваши отзывы:
About OWLKNIFE
OWLKNIFE is a Russian knife maker from Ryazan that runs a YouTube channel built around product tests, steel comparisons and new model reveals. The channel has about 14,300 subscribers and 479 uploads since 2014. Recent videos are mostly under three minutes and median views sit near 2,100 per video, so reach is modest but steady.
The audience is estimated to be Russian-speaking men in their late twenties to forties who own or collect knives, hunt, fish or practice bushcraft. Engagement is strong for a channel this size, with an engagement rate of 6.6 percent. Sponsorship disclosures were not found in the last 50 videos, so the channel's own product is its main focus.
Rates for a sponsored integration are estimated at $150 to $250 for Shorts-heavy uploads, and $150 to $1,000 for long-form videos, based on a CPM of $20 to $35 per 1,000 views. That compares with typical paid-ad CPM of $10 to $30, so brands should weigh the audience quality against cost. Brands selling outdoor or fishing gear to Russian buyers should consider booking this channel.
Written from OWLKNIFE's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. OWLKNIFE can edit or remove this page at any time.
Questions about OWLKNIFE
How much does OWLKNIFE charge for a sponsored video?
Estimated sponsored rates are about $150 to $250 for Shorts-heavy uploads and $150 to $1,000 for long-form videos. These are calculated from the channel's median views at a CPM of $20 to $35 per 1,000 views. Confirm the final price directly with the creator.
What does OWLKNIFE post about on YouTube?
The channel posts product tests of its own knives, steel comparisons such as BG-42 and stainless steel tests, new model reveals and giveaways. Most videos are in Russian and short, with occasional longer field tests in bushcraft and fishing.
How do I contact OWLKNIFE for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brief without leaving the platform.
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