OYME (@oymemusic) is a Russian folk-world music group from Russia's Mordovian and North Caucasus traditions, posting concert, rehearsal and expedition footage on YouTube. The channel has about 3.6 thousand subscribers and a median of about 2 thousand views per video, with infrequent uploads. Sponsored integrations are estimated at $150 to $250 per video; the channel shows no paid partnerships.
Cultural music channel with a 538 thousand view breakout and loyal Russian-speaking fans
- Median of about 1,948 views per video and a 90th percentile of about 6,366 views across the catalog.
- 'OYME - Horol Ebel (official video)' reached about 538 thousand views, showing reach beyond the usual base.
- Shorts make up about 20% of uploads, so vertical clips could be tested cheaply.
Brand fit report
Content
- Formats
- concert performance clips, music videos, expedition and field recordings, interview segments
- Tone
- artistic, earnest
- Language
- Russian
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 4 minutes, with some long-form festival and TV recordings
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is folk music performance and cultural documentation with no flagged material, including the 'Horol Ebel' official video.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶OYME - Borazh velesj · 2k views
▶17 мая 2025 г. · 181 views
▶OYME в гостях у программы «Клуб Шаболовка 38» 27 ноября в 23 · 509 viewsLast three uploads, latest 510 days ago.
Съемки с концертов, репетиций, записей группы "Ойме" ---------------------------------------------------------- Организация концертов: Тел.: +7(926) 702-05-88 E-mail: erzya@yandex.ru ---------------------------------------------------------- Канал на YouTube: https://www.youtube.com/oymemusic OYME в социальных сетях: ВКонтакте: http://vk.com/oymemusic Instagram: http://instagram.com/oyme Twitter: https://twitter.com/oyme Facebook: https://www.facebook.com/oymemusic Телеграм: https://t.me/s/oyme_music Официальный сайт: http://www.oyme.ru В клипе OYME - Horol Ebel использованы материал
About OYME
OYME is a Russian music group that records folk songs from Mordovian, Erzya, Shoksha, Avar and Lak traditions, and posts concert clips, expedition footage and music videos on its YouTube channel. The channel has about 3.6 thousand subscribers and 73 videos, with a median of about 1,948 views per video. Viewers are estimated to be mostly Russian-speaking adults interested in world and folk music, with a smaller international audience.
The channel's most-watched upload is the official video for 'Horol Ebel', which reached about 538 thousand views and includes archival material credited to the Wellcome Collection website. The channel has not posted in the last 365 days, so its activity is best treated as a back catalog rather than a regular series.
No sponsored content has been found. Based on the rate rule, a sponsored integration would cost about $150 to $250 per video, which is a CPM of roughly $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads. The channel suits cultural institutions, festivals and heritage-focused brands.
Written from OYME's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. OYME can edit or remove this page at any time.
Questions about OYME
How much does OYME charge for a sponsored video?
Based on the channel's median of about 1,948 views, a sponsored integration is estimated at $150 to $250 per video. This is an estimate from public metrics, not a published rate card, and the channel has no recorded sponsorships.
What does OYME post about on YouTube?
OYME posts folk and world music performances, music videos, concert and festival recordings, and footage from its expeditions to document Mordovian, Caucasian and other ethnic music traditions. The content is in Russian with some English titles.
How do I contact OYME for a brand deal?
Contact details unlock on Starbooked for $0.80. The creator's public email appears on the channel's About page for concert bookings. Boosted creators can be booked through Starbooked.
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