Starbooked

Palabra de Madre

@palabrademadre · ES · ES

Sheila, who posts as @palabrademadre, is a Spanish mother-of-two based in Spain who makes family travel and lifestyle videos. Her channel has about 1,430 subscribers and a median of roughly 3,800 views per video, with 24 uploads since 2017 and none in the past year. Sponsored integrations are quoted at $150 to $250 per video.

Why brands book Palabra

Spanish family travel videos with a loyal, parent-heavy audience

  • Median of about 3,800 views per video on long-form uploads, with a 90th percentile near 23,000
  • One 2017 home decor video reached over 200,000 views, showing reach for décor content
  • Sponsored rate of $150 to $250 per video is about $20 to $35 CPM, versus $10 to $30 for paid ads
Best forfamily travel and hotel brandshome decor and children's furniture
Watch forUploads have stopped since 2019, so recent audience activity is uncertain.

Brand fit report

Content

Topics, IAB taxonomy
Travel55%
Family and Parenting30%
Home and Garden15%
Formats
destination vlogs, park and resort reviews, room makeover videos
Tone
warm, personal
Language
Spanish
On camera
Yes, talking head
Production
Phone, natural light
Typical length
5 to 20 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 24 comments
Engagement0.7%
Likes and comments per view on recent videos
Audience asks aboutwhich family-friendly destinations and hotels are worth visitinghow a specific attraction or resort was for childrenhow a room or piece of furniture was decorated or made over
Age
10%18-24
45%25-34
35%35-44
10%45+
Gender
80%women
20%men
Countries
🇪🇸 Spain85%
🇲🇽 Mexico5%
🇦🇷 Argentina5%
Other5%
LanguagesSpanish 100%

Commercial

4%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
None yet
Categories promoted
home decor, resorts and theme parks, furniture
Affiliate links
No

The 2017 video 'Elegimos colchón para la litera de los niños - Time lapse' describes itself as a collaboration with a mattress brand, and the 2017 'Wrapping' video features a vinyl brand, though neither brand is named in the dossier.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is family travel and home decor with no flagged themes in the recent videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k3.8k0

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 1355 days ago.

Me llamo Sheila y hace 5 años que empecé un blog sobre mi embarazo. Ahora que ya soy bimadre, me encantaría seguir contigo en Palabra de Madre. ¿Te quedas por aquí? Soy curiosa y me gustaría compartir mis curiosidades contigo. Así que pregunta, comenta, comparte... hola@palabrademadre.com
Palabra de Madre's own profile description on YouTube

Are you Palabra de Madre? Claim or remove this profile.

About Palabra de Madre

Palabra de Madre is a Spanish YouTube channel run by Sheila, a mother of two based in Spain, which she also runs as a blog. Her videos are mostly long-form vlogs about family trips to destinations in Spain, France, Portugal and Croatia, plus reviews of theme parks, resorts and family-friendly hotels, and occasional home decor makeovers. Her 24 uploads are dated from 2017 to 2023, with no uploads in the past year, so the channel is best treated as a dormant archive rather than a steady publisher.

The channel has about 1,430 subscribers and a median of roughly 3,800 views per video, though its best-performing decor and resort videos have passed 20,000 views. Audience estimates suggest a Spanish-speaking audience of mostly parents aged 25 to 44, but these figures are modeled, not measured. Creator profile details are based on the channel description and the public channel record.

A sponsored integration is estimated at $150 to $250 per video. At this rate the implied CPM is $20 to $35 per 1,000 median views, which is higher than the $10 to $30 typical for paid ads, so the channel suits brands that value a niche parent audience over raw reach. Family travel, hotels and children's products are the strongest fit.

Written from Palabra de Madre's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Palabra de Madre can edit or remove this page at any time.

Questions about Palabra

How much does Sheila from Palabra de Madre charge for a sponsored video?

Sheila's estimated sponsored rate is $150 to $250 per video, based on a median of about 3,800 views on long-form uploads. This is a modeled estimate, not a published rate. Contact details unlock on Starbooked for $0.80.

What does Sheila from Palabra de Madre post about on YouTube?

Her YouTube channel focuses on family travel, with vlogs of trips to places in Spain, France, Portugal and Croatia, theme park and resort reviews, and some home decor makeovers. Her most recent upload is from 2023.

How do I contact Sheila from Palabra de Madre for a brand deal?

Her public contact email is listed on the channel, and contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, but Sheila is not currently boosted.

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