Panadol SG (@panadolsingapore), the official Singapore channel of the GSK Panadol brand, posts 15-second and 25-second pain-relief advertisements. The channel has about 1,400 subscribers, roughly 82,000 median views per video, and uploads several times a month. Sponsored ad spots are priced at $4 to $8 per 1,000 median views.
Brand-owned pain relief channel with 195 million lifetime views
- Median of 82,340 views per video across the last 30 uploads
- Recent spots such as the Fever campaign reached 5.5 million views
- Shorts-led format is suited to low-cost bulk ad placements
Brand fit report
Content
- Formats
- short advertisement spots, brand campaign cutdowns
- Tone
- informative, promotional
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- PanadolGSK
- Categories promoted
- pain relief, over-the-counter medicine
- Affiliate links
- No
The channel is the brand's own page, and recent uploads such as 'Should've Brought Panadol - Headache of Endless Calls 6s SG Eng' are paid brand advertisements rather than third-party sponsorships.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is over-the-counter medicine advertising for families; 'Panadol Fever - Release in 5 mins (ENG 20s) 2.0' references fever treatment, which is a medication topic rather than a safety concern.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.4k | 82k | 18 |
Benchmark score: 68 / 100
Public rule, same for everyone. How it works.
Recent videos
▶It's Gotta Be Panadol - Urgency 25s SG Mand · 77 views
▶It's Gotta Be Panadol - Urgency 25s SG Eng · 99 views
▶It's Gotta Be Panadol - Urgency 15s SG Mand · 39 viewsLast three uploads, latest 4 days ago.
Welcome to the official Panadol Singapore YouTube page, where you will find inspiration and support for the many pains we go through. For information regarding GSK products or to report an adverse event, please call GSK Consumer Healthcare Product Information on toll-free number: 1800-6227238 (9am-5pm, Monday – Friday) or email to sg.customer-relations@gsk.com Office Address: GSK Consumer Healthcare Singapore Pte. Ltd 23 Rochester Park #03-02 Singapore 139234
About Panadol SG
Panadol SG is the official Singapore YouTube channel of the Panadol brand, owned by GSK Consumer Healthcare. The channel publishes short advertising spots, usually 6 to 25 seconds long, in English and Malay, covering headache, back pain, joint pain and fever. Uploads are frequent, with 18 videos in the last 90 days, and the channel's median video draws about 82,000 views.
Audience estimates suggest a Singapore-based viewership that skews adult, with an even gender split. These figures are estimates and are not confirmed channel analytics. Most content is brand-produced rather than creator-made, so the channel functions as owned media.
Brands in health or family categories looking for high-volume, low-cost ad placements may find the channel useful. Its effective rate is about $4 to $8 per 1,000 median views, a CPM of $4 to $8 that compares with typical paid ad CPMs of $10 to $30.
Written from Panadol SG's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Panadol SG can edit or remove this page at any time.
Questions about Panadol
How much does Panadol SG charge for a sponsored video?
Panadol SG is the brand's own channel, so it does not sell sponsored placements to third parties. For a comparable Shorts-led placement, the estimated rate is $4 to $8 per 1,000 median views, about $330 to $660 per video based on 82,340 median views. Booking details are listed on Starbooked.
What does Panadol SG post about on YouTube?
Panadol SG posts short advertising spots for Panadol products, including Panadol Extra and Panadol Optizorb. Topics include headache, back and joint pain, and fever relief. Videos are mostly under 25 seconds, in English and Malay, and are mostly produced by the brand itself.
How do I contact Panadol SG for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel's listed contact is the GSK Consumer Healthcare product information line and the sg.customer-relations@gsk.com address. Boosted creators can be booked through Starbooked.
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