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PANArt Hangbau AG

@panarthangbauag · CH · EN

PANArt Hangbau AG (@panarthangbauag), a Bern, Switzerland workshop run by Sabina Schärer, Basil, David and Felix Rohner, posts short videos about making and playing HANG and PANG sound sculptures. The channel has about 7,000 subscribers and a median of 662 views per video, with roughly 10 uploads a year. Sponsored integrations would cost $150 to $250 per video.

Why brands book PANArt

Family-friendly handpan maker with steady, instrument-focused audience

  • Median of 662 views per video across recent uploads
  • Pangolo variation video reached 17,070 views in 2025
  • Under-60-second clips suit repeatable short-form placements
Best formusic retail and instrument accessorieswellness and mindfulness brandsSwiss tourism and craft campaigns
Watch forSmall audience with low median views; reach is modest and mostly niche enthusiasts.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Lifestyle (sociology)30%
Formats
short vertical clips, workshop b-roll, studio performance videos
Tone
calm, craftsmanlike
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement3.3%
Likes and comments per view on recent videos
Audience asks abouthow the HANG is made and tunedwhere to buy an original HANGhow to play a HANG or Pangolo
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
45%women
55%men
Countries
🇨🇭 Switzerland30%
🇩🇪 Germany25%
🇺🇸 United States15%
LanguagesEnglish 45%German 35%French 20%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
musical instruments
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is instrument demonstrations and workshop footage with no flagged material in the recent titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7k6625

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers12 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 7 days ago.

PANArt Hangbau AG, Engehaldenstr. 131, 3012 Bern, Schweiz A quartet of sound sculptors is committed to a work in progress: Under patient hammer work, unique sound objects are created to delight the hands and ears. HANG® is the brand of PANArt, PANG® the novel composite from which the sound sculptures are built. On the regular visiting days you can get to know us and play and buy various sound sculptures in our studios. Are you interested? Contact us. info@panart.ch Our website is rich in information. Take your time. You find a history, there are the secrets about the special sound, there
PANArt Hangbau AG's own profile description on YouTube

Are you PANArt Hangbau AG? Claim or remove this profile.

About PANArt Hangbau AG

PANArt Hangbau AG is a Bern, Switzerland workshop run by Sabina Schärer, Basil, David and Felix Rohner, who build HANG and PANG sound sculptures. According to the studio's website, the team makes the instruments by hand and holds regular visiting days where visitors can play and buy them. The YouTube channel mostly posts short clips of instrument demonstrations, workshop insight and studio performances, usually under a minute long, with about 10 uploads per year.

The channel has around 7,000 subscribers and a median of 662 views per video. Audience estimates suggest a mix of music hobbyists, handpan players and instrument buyers, spread across Switzerland, Germany and English-speaking countries. These figures are estimates based on channel data and are not verified.

Brands in music retail, wellness and Swiss craft tourism may find this channel useful for niche reach. A typical sponsored integration is priced at $150 to $250 per video. At that rate, the cost per thousand views works out to roughly $20 to $35 CPM, compared with the $10 to $30 CPM typical for paid ads.

Written from PANArt Hangbau AG's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. PANArt Hangbau AG can edit or remove this page at any time.

Questions about PANArt

How much does PANArt Hangbau AG charge for a sponsored video?

Based on the channel's median of 662 views per video and its long-form rate rule, a sponsored integration is estimated at $150 to $250 per video. That is roughly $20 to $35 CPM, while paid ads typically run $10 to $30 CPM. Rates are estimates and may be negotiated.

What does PANArt Hangbau AG post about on YouTube?

The channel posts short videos about HANG and PANG sound sculptures, including instrument demonstrations, studio performances and insight into the Bern workshop. Most clips are under a minute long. Uploads are infrequent, with about 10 videos in the last year.

How do I contact PANArt Hangbau AG for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brand brief from there.