Paper Republic (@paper_republic), a Vienna-based leather and paper goods brand, runs a YouTube channel with about 16,800 subscribers and a median of roughly 4,500 views per video. It posts about 50 videos a year, mostly short-form product and people features. Sponsored integrations would cost about $150 to $250 per video, reflecting Shorts-heavy viewing.
A design-led stationery brand whose videos earn steady views in a premium, gift-minded niche
- Median of 4,522 views per video across the last 30 uploads
- About 50 uploads in the past 365 days, roughly one a week
- Engagement rate of 3.7% with a 3.5% like rate
Brand fit report
Content
- Formats
- short product spotlights, customer and team interviews, pop-up and launch announcements
- Tone
- warm, polished
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 90 seconds, with occasional long-form features up to 13 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Channel content is product, craft and interview focused with no flagged titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 46 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Farhia and her travel companion🪻 · 3.5k views
▶Look who stopped by our pop up: Bretman Rock bringing those · 2.5k views
▶Adeline made it just in time to add a Tokyo souvenir charm t · 2.3k viewsLast three uploads, latest 15 days ago.
paper republic creates beautiful notebooks and travel companions from the finest paper and leather. We believe in authenticity, beauty and style. Our notebooks and journals look good, feel wonderful and smell amazing. We want them to be your lifetime companion, your confidant, your trusted friend. www.paper-republic.com la maison, Sonnenfelsgasse 3, 1010 Wien instagram - https://www.instagram.com/paper_republic pinterest - https://www.pinterest.at/PaperRepublic/ facebook - https://www.facebook.com/paperepublic/
About paper republic
Paper Republic is a Vienna-based brand that makes leather and paper notebooks, planners and travel journals. Its YouTube channel, with about 16,800 subscribers and roughly 608 videos, mostly features short product spotlights, customer and team interviews, and pop-up or launch announcements. The brand's own website describes the company as focused on craft, authenticity and lasting daily-use objects.
Viewers are estimated to be mostly English-speaking adults aged 25 to 44, with a large share of women and US, German and Austrian viewers, though these figures are estimates from channel metadata rather than channel analytics. Engagement is steady, with a median of about 4,500 views and a 3.7% engagement rate across recent uploads.
Estimated sponsored-video rates are $150 to $250 per video, because about a third of uploads are Shorts and the median views sit below 5,000. That works out to roughly $20 to $35 CPM on long-form, or $4 to $8 CPM on Shorts, compared with typical paid ad CPMs of $10 to $30. Stationery, leather and gift brands with premium positioning should consider booking this channel.
Written from paper republic's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. paper republic can edit or remove this page at any time.
Questions about paper
How much does Paper Republic charge for a sponsored video?
Estimated rates are $150 to $250 per video, based on a median of about 4,500 views and a Shorts-heavy upload mix. Rates are estimates derived from channel metrics and are not published by the creator.
What does Paper Republic post about on YouTube?
The channel posts short product spotlights, customer and team interviews, and announcements for pop-ups and new collections. Most content is in English and centers on notebooks, planners and leather goods.
How do I contact Paper Republic for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.