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Parcs Canada (@parcscanada), the Government of Canada agency that manages national parks, national historic sites and marine conservation areas, runs a French-language YouTube channel with about 5,190 subscribers and a median of 84 views per video. It uploads roughly once a day, mostly short ASMR-style clips. Sponsored integration rates are $150 to $250 per video.

Why brands book Parcs

Official federal channel reaching a French-speaking Canadian nature audience

  • Median of 84 views per video, with a p90 of 190 views and 50 uploads in the past year.
  • Shorts make up 52% of uploads, with ASMR-style clips averaging 50 to 250 views.
  • Estimated rate of $150 to $250 per video, roughly $20 to $35 CPM on long-form, compared with $10 to $30 CPM for paid ads.
Best foroutdoor and travel gearCanadian tourism campaignseco-friendly product launches
Watch forGovernment agency rules may restrict commercial endorsements, so confirm eligibility before pitching.

Brand fit report

Content

Topics, IAB taxonomy
Travel45%
Science30%
Home & Garden10%
Shopping15%
Formats
vertical shorts, documentary-style episodes, ASMR process clips
Tone
informative, calm
Language
French
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 3 to 7 minutes for long-form

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.0%
Likes and comments per view on recent videos
Audience asks abouthow to visit Canadian national parkswhat the conservation work involveswhere to buy official Parks Canada souvenirs
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
🇨🇦 Canada90%
🇫🇷 France5%
Other5%
LanguagesFrench 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
official merchandise
Affiliate links
No

No sponsorship disclosures found in the last 50 videos. Shorts promote the agency's own gift shops, such as 'Souvenirs fabriqués au Canada #shorts'.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is factual, government-produced conservation and heritage material with no flagged themes in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.2k8427

Benchmark score: 30 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days27 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 10 days ago.

Bienvenue! Parcs Canada est une agence du gouvernement fédéral chargée de gérer les lieux historiques nationaux, les parcs nationaux et les aires marines nationales de conservation. Aidez-nous à faire de ce site un endroit intéressant pour tous. Les commentaires et autres réponses qui sont clairement des pourriels, qui nont aucun lien avec les vidéos que nous présentons ou qui contiennent des obscénités ou des commentaires désobligeants à l'égard des autres commentaires et questions seront retirés. Plus de renseignements : http://www.pc.gc.ca/fr/termes-terms#p07 Des questions? Nous ne somme
Parcs Canada's own profile description on YouTube

Are you Parcs Canada? Claim or remove this profile.

About Parcs Canada

Parcs Canada is the French-language YouTube channel of the Parks Canada Agency, the federal government body that manages national parks, national historic sites and marine conservation areas. The channel posts about once a day, mostly vertical Shorts showing conservation work, archaeology and heritage restoration, along with longer documentary-style episodes on places such as Sable Island and the Martello Tower in Carleton. Viewers are likely Canadian, French-speaking and interested in nature and history. This is an estimate based on the content, not audited audience data.

The channel has about 5,190 subscribers and a median of 84 views per video. Per the rate rule, sponsored integrations would cost $150 to $250 per video. This is well below the price of most creators, but the agency does not appear to run sponsored content, so brand deals should be confirmed through official channels. The effective CPM of $20 to $35 is higher than the $10 to $30 typical of paid ads.

This channel suits Canadian tourism, outdoor equipment and eco-friendly product brands that want to reach a French-speaking audience interested in heritage and conservation.

Written from Parcs Canada's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Parcs Canada can edit or remove this page at any time.

Questions about Parcs

How much does Parcs Canada charge for a sponsored video?

Based on a median of 84 views and Shorts making up over half of uploads, a sponsored integration would cost about $150 to $250 per video. The channel does not appear to accept sponsorships, so pricing is an estimate. Contact details unlock on Starbooked for $0.80.

What does Parcs Canada post about on YouTube?

The channel posts French-language Shorts and longer episodes about national parks, historic sites, marine conservation, archaeology and artifact care. Recent videos include ASMR conservation clips, Sable Island research and Ontario canal navigation tutorials.

How do I contact Parcs Canada for a brand deal?

The channel's public description directs questions to the public correspondence address info@pc.gc.ca. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.

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