Passion for Pencils
Passion for Pencils (@passionforpencils) is a Dutch YouTube channel run by Henny de Snoo from the Netherlands, with about 20,900 subscribers and roughly 750 median views per video. The channel posts coloured pencil and watercolour tutorials and product tests, mostly long-form, at around six uploads a year. Sponsored integrations are estimated at $150 to $250 per video.
Engaged art-supply niche viewers, with 0.87% comment rate and long watch times
- Median of 747 views per video on a 20,900-subscriber channel, with an 8.3% engagement rate across the last 30 videos.
- Median video runs about 20 minutes, so product segments get sustained on-screen time.
- At $20 to $35 CPM, a sponsored video costs about $15 to $25 for a 747-view median, below the $10 to $30 CPM typical for paid ads.
Brand fit report
Content
- Formats
- long-form tutorial, product first impression, podcast-style episode
- Tone
- calm, instructive
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 18 to 35 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- art supplies, colouring books
- Affiliate links
- Yes
Video descriptions carry Amazon affiliate links, for example 'Prismacolor Premier in Walk in The Woods' (2025-02-20), but no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is art tutorials and product reviews with no flagged themes in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 21k | 747 | 0 |
Benchmark score: 9 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Not editing went wrong...A new Pencil Case for Prismacolor P · 539 views
▶Enjoying Woomer Coloured Pencils in Magical Jungle · 632 views
▶Woomer Colored Pencils - A First Impression · 775 viewsLast three uploads, latest 108 days ago.
Welcome to Passion for Pencils! I invite you to join me in my journey to explore the world of pencils and paints. My main source of inspiration is Nature. To me, nothing beats the beauty, divertsity and stillness that nature is offering us to experience. My dream is to be able to draw and paint nature's beauty and share this art making experience with others. In order to make this dream come true I am constantly experimenting, learning, practicing to improve my artistic skills. I hope that the videos posted here will offer you a peaceful and joyful time while watching them. If you have any q
About Passion for Pencils
Passion for Pencils is a YouTube channel run by Henny de Snoo from the Netherlands. Her videos focus on coloured pencils, watercolours and colouring books, with long tutorials, product first impressions and an occasional podcast-style episode. The channel is low-production, filmed without a camera on the creator, and uploads about six videos a year.
The channel has around 20,900 subscribers and a median of about 750 views per video. Viewers are estimated to be mostly adults over 35, with a large share of women and a sizeable English-speaking audience in the United States and United Kingdom. These figures are estimates from the channel's content and metrics, not verified audience data.
Brands considering a coloured pencil or art supply campaign may find the niche audience engaged. At a rate of $20 to $35 per 1,000 median views, a sponsored video would cost roughly $150 to $250, a CPM comparable to paid ads at $10 to $30. Sponsorship is not yet a regular feature of the channel.
Written from Passion for Pencils's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Passion for Pencils can edit or remove this page at any time.
Questions about Passion
How much does Henny de Snoo charge for a sponsored video?
Based on a median of about 750 views, a sponsored video from Passion for Pencils is estimated at $150 to $250 per video. This rate is calculated at $20 to $35 per 1,000 median views for long-form content. The channel has no recent sponsored videos on record.
What does Passion for Pencils post about on YouTube?
The channel posts coloured pencil and watercolour tutorials, colouring book sessions and product first impressions. Videos are long, often 20 to 35 minutes. Creator Henny de Snoo focuses on nature-inspired subjects and the art of colouring.
How do I contact Henny de Snoo for a brand deal?
The creator's email address is listed on the channel's About page. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.