Starbooked

ぱすたお家のFIRE戦略ch

@pastao-fire · JP · JA

ぱすたお (@pastao-fire) is a Japanese YouTuber in Japan who makes FIRE and side-FIRE personal finance videos. The channel has about 100,000 subscribers and a median of 22,954 views per video, with roughly two uploads a month. Sponsored integrations are quoted at $460 to $800 per video.

Why brands book ぱすたお家のFIRE戦略ch

Japanese FIRE audience with 22,954 median views per video

  • 100,000 subscribers and 18 million lifetime views on a finance-focused channel.
  • Median 22,954 views and p90 of 91,049 per long-form video.
  • Quoted rate of $460 to $800 per video, roughly $20 to $35 CPM, versus typical paid ad CPM of $10 to $30.
Best forfintech and brokerage account openingsinvestment education and index fund products
Watch forAudience is Japanese-speaking only and the channel discloses no past sponsorships.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance80%
Careers10%
Family and Parenting10%
Formats
talk-style commentary, guest interview, book review
Tone
candid, reflective
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
15 to 35 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.2%
Likes and comments per view on recent videos
Audience asks abouthow much money is needed to retire earlywhich index funds or NISA setups to usehow to handle family members who resist early retirement
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
45%women
55%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover personal finance, FIRE, and family budgeting with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube100k23k8
X–––

Benchmark score: 57 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers29 / 50
Activity Uploads in the last 90 days8 / 30
Reach Followers on the main platform20 / 20

Recent videos

Last three uploads, latest 9 days ago.

✅コンセプト 『人生に、心地よい余白を。』 ✅発信内容 ・普通の人が無理なくできる資産形成術 ・FIRE、セミリタイアのお役立ち情報 ・FIRE生活で感じたリアルな気持ち ✅プロフィール 【名前】ぱすたお(夫) 【経歴】国立大➡︎金融機関➡︎ヒモニート➡︎製造業➡︎サイドFIRE(2022/1~) 【特徴】妻に頭が上がらない元ヒモニート 【名前】ザブトン(妻) 【経歴】国立大➡︎教育業界➡︎サイドFIRE(2025/4~) 【特徴】仕事を辞めた自分を養ってくれた神 【名前】娘ちゃん 【経歴】泣く子も黙る小学生 【特徴】おてんばツンデレ娘。ポケモンが大好き ✅連絡先(ぱすたお) お仕事のご依頼などお問い合わせはこちらにお願いします。 【公式LINE】https://lin.ee/giSVuel 【Mail】pastao.fire@gmail.com 【X/Twitter】https://twitter.com/himoneeeeet 【Instagram】instagram.com/pastao_fire?igshid=YmMyMTA2M2Y= 【note】https://note.com/pastao ✅連絡先(妻) 【X/Twitter】https://twitter.com/zabtooon00 【Blog】https://zabtooon.hatenablog.c
ぱすたお家のFIRE戦略ch's own profile description on YouTube

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About ぱすたお家のFIRE戦略ch

ぱすたお家のFIRE戦略ch is a Japanese YouTube channel run by ぱすたお (@pastao-fire), focused on FIRE, semi-retirement, and everyday asset building for ordinary households. The channel publishes long-form talk videos, usually 15 to 35 minutes, roughly two times a month, and has hosted guest interviews with other FIRE practitioners. According to the channel description, ぱすたお is a former financial institution and manufacturing worker who started side-FIRE in 2022. The channel's website notes that the co-creator is a university graduate working in education who runs a blog on housework, savings, and childcare.

The audience is likely Japanese adults in their late 20s to 40s who are saving through NISA or index funds and exploring early retirement. These are estimates from the content, not measured data. Median views are about 22,954 per video, and the channel has 100,000 subscribers.

Brands seeking Japanese personal finance viewers may book this channel. The quoted rate is $460 to $800 per video, which works out to $20 to $35 CPM, compared with a typical paid-ad CPM of $10 to $30.

Written from ぱすたお家のFIRE戦略ch's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ぱすたお家のFIRE戦略ch can edit or remove this page at any time.

Questions about ぱすたお家のFIRE戦略ch

How much does ぱすたお charge for a sponsored video?

Based on a median of 22,954 views per long-form video, the rate is about $460 to $800 per sponsored video. This is an estimate using Starbooked's standard range of $20 to $35 per 1,000 median views, not a published rate card.

What does ぱすたお post about on YouTube?

The channel covers FIRE, semi-retirement, index investing with NISA, and personal finance for ordinary households in Japan. Videos include guest interviews, book reviews, and reflections on life after early retirement.

How do I contact ぱすたお for a brand deal?

The creator's listed contact channels include an official LINE account, an email address, and X and Instagram accounts. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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