Paul Sway (@paul_sway), a Russian-language creator from the US-registered channel, posts short dance, lip-sync and comedy clips. The channel has about 3,900 subscribers and a median of roughly 1,600 views per video, uploading several Shorts a month. Sponsored integrations would cost about $150 to $250 per video, a range set by the channel's small reach.
Russian-language dance and meme Shorts with a steady, low-cost reach
- Median of about 1,579 views per video across the last 30 uploads
- Shorts make up 77% of uploads, with clips averaging 20 seconds
- Estimated rate of $150 to $250 per video, about $4 to $8 CPM
Brand fit report
Content
- Formats
- short vertical dance clips, lip-sync and meme clips, occasional vlog or street prank
- Tone
- playful, energetic
- Language
- Russian
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles are dance trends, memes and vlogs with no flagged themes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3.9k | 1.6k | 3 |
Benchmark score: 54 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Beet it beet it #michaeljackson #trend #dance #fyp #foryou · 1.8k views
▶Self aware sped sang vocal #song #music #vocal #funny #funny · 899 views
▶Michael Jackson & Paul LieDown · 3.3k viewsLast three uploads, latest 65 days ago.
Down with habbits 👽👾 Collaborations / PR: paulsway.contact@gmail.com
About Paul Sway
Paul Sway (@paul_sway) is a Russian-language creator whose channel mostly carries very short dance, lip-sync and meme clips, with 77 percent of uploads in the Shorts format and a typical clip running around 20 seconds. The channel has roughly 3,900 subscribers and about 170,000 lifetime views, with an upload pace of about three to four videos a month over the last year. The creator's channel description lists a collaboration email for brand contact.
The audience is estimated to be mostly Russian-speaking viewers, likely young adults, with the creator's pages on Telegram and Instagram linked from the longer videos. Brand work is not visible in the dataset, and no sponsorship disclosures appear in recent uploads.
A sponsored integration is estimated at $150 to $250 per video, which works out to roughly $4 to $8 per 1,000 median views on this Shorts-heavy channel. That compares with paid ad CPMs of $10 to $30, so the rate is low-cost. Brands testing dance-trend or music products for Russian-speaking audiences should consider booking.
Written from Paul Sway's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Paul Sway can edit or remove this page at any time.
Questions about Paul
How much does Paul Sway charge for a sponsored video?
Based on the channel's median of about 1,600 views and its Shorts-heavy format, a sponsored video is estimated at $150 to $250. These are estimates from public channel data, not a published rate card. Confirm terms directly with the creator.
What does Paul Sway post about on YouTube?
Paul Sway posts very short Russian-language clips, mostly dance trends, lip-sync videos and meme-style comedy. Most uploads run under 30 seconds, and a few longer vlogs appear in the mix. The tone is playful and energetic.
How do I contact Paul Sway for a brand deal?
The channel description lists a collaboration email. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.
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