Payday Records (@paydayrecords) is a New York hip-hop label, founded in 1992, that posts visualizers and music videos for its artists. It has 46,000 subscribers but a median of about 900 views per video, and it uploads roughly once a year. A sponsored integration would cost $150 to $250 per video.
Established hip-hop label channel with a catalog from DJ Premier to Ed Sheeran features
- 46,000 subscribers, with one video at 136,000 views featuring Ed Sheeran.
- Median is only about 900 views, so most releases reach a small audience.
- Rate is $150 to $250 per video, the minimum, based on the low median.
Brand fit report
Content
- Formats
- lyric visualizers, official music videos, release teasers
- Tone
- gritty, promotional
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 2 to 4 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- music, merchandise
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; descriptions link to streaming and 'Get Your Payday Merch' on Merchtable.
Suitability GARM Brand Safety Floor + Suitability
Hip-hop releases such as 'Piers James - DISNEY S**T & WAR' and 'The First Time I Got High' suggest explicit lyrics in places.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 12 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Ahmad Anonimis - Hit The Gas (Visualizer) [Payday Records] · 452 views
▶DETO BLACK - Lady (Visualizer) [Payday Records] · 2.5k views
▶DETO BLACK - Jump (Visualizer) [Payday Records] · 1.5k viewsLast three uploads, latest 332 days ago.
New York-based hip-hop label Payday Records was launched in 1992 by Patrick Moxey. This year marks the 25th Anniversary of the label, which helped launch the careers of some of the biggest and most influential names in hip-hop, including Jay Z and Showbiz & A.G. Payday has relaunched with its first single “Our Streets” by legendary producer DJ Premier, featuring A$AP Ferg. Get Your Payday Merch: https://payday.merchtable.com/? Follow Payday Records: http://spoti.fi/2hQNCCd http://paydayrecords.net https://instagram.com/paydayrecords https://facebook.com/paydayrecords https://soundcloud.com/pa
About Payday Records
Payday Records (@paydayrecords) is a New York hip-hop label launched in 1992 by Patrick Moxey, and its channel carries visualizers and official videos for current artists such as Piers James, Femi Tahiru and Saigon & Fredro. Descriptions link to streaming pages and a merch store run through Merchtable.
The channel has 46,000 subscribers and 138 videos. The median video draws about 900 views, with the biggest, a track featuring Ed Sheeran, at 136,000. Audience details are estimates: likely adult hip-hop fans in the United States, with some in Europe. Only one upload appeared in the past year.
Under Starbooked's rate rule, a sponsored integration is estimated at $150 to $250 per video, the minimum, since 900 median views at $20 to $35 per 1,000 is far below it. Paid ads typically run $10 to $30 CPM. The channel suits music-adjacent brands and artist-focused campaigns that want label access.
Written from Payday Records's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Payday Records can edit or remove this page at any time.
Questions about Payday
How much does Payday Records charge for a sponsored video?
Starbooked estimates $150 to $250 per sponsored video. With a median near 900 views, the minimum applies at $20 to $35 per 1,000 views. Label terms may differ.
What does Payday Records post about on YouTube?
It posts visualizers and official music videos from its hip-hop roster, including Piers James, Femi Tahiru and Saigon & Fredro, plus occasional short teasers for new releases.
How do I contact Payday Records for a brand deal?
The channel links a label website and social profiles but lists no public email. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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