Starbooked

Peão Informado

@peaoinformado · BR · PT

Peão Informado, @peaoinformado, is a Brazilian chess channel that posts short Portuguese clips on games, champions, openings and tactics. It has about 1,600 subscribers and median views near 5,000, with mostly Shorts and no uploads in the last 90 days. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Peão

Brazilian chess Shorts with a 350,000-view spike and steady Portuguese-speaking reach

  • Median of about 5,000 views per video across 30 recent uploads.
  • Top recent Short reached 351,921 views, showing occasional large reach.
  • Shorts-heavy format (90% of recent uploads) suits quick sponsor reads.
Best forchess apps and training coursesboard game and hobby brands
Watch forUploads have stopped for about 580 days, so consistency is uncertain.

Brand fit report

Content

Topics, IAB taxonomy
Hobby70%
Society20%
Lifestyle (sociology)10%
Formats
YouTube Shorts clips, commentary over interview excerpts, puzzle challenges
Tone
informative, playful
Language
Portuguese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement4.9%
Likes and comments per view on recent videos
Audience asks abouthow Magnus Carlsen thinks about cheating and his careerhow to improve at chess tacticswho the strongest current players are
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
25%women
75%men
Countries
🇧🇷 Brazil90%
🇵🇹 Portugal3%
LanguagesPortuguese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers chess history, games and interviews with no flagged themes in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.6k5.1k0

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 582 days ago.

Bem-vindo ao Peão Informado, o canal para apaixonados por xadrez! Aqui você encontrará análises de partidas históricas, estratégias brilhantes, curiosidades sobre campeões mundiais, notícias do xadrez e as melhores dicas para melhorar no jogo. Desde aberturas famosas como a Defesa Siciliana e o Gambito da Dama até finais decisivos, trazemos conteúdo envolvente para jogadores de todos os níveis. Descubra jogadas épicas, erros incríveis e momentos emocionantes que marcaram a história do xadrez. Quer aprender táticas de xadrez ou explorar os segredos dos grandes mestres? Nosso canal é o lugar
Peão Informado's own profile description on YouTube

Are you Peão Informado? Claim or remove this profile.

About Peão Informado

Peão Informado is a Portuguese-language chess channel from Brazil that posts short clips on chess history, famous games, interviews with top players and practical tactics. Most uploads are YouTube Shorts under a minute, with a median of about 5,000 views. The channel's recent output has paused, so current activity should be checked before booking.

The audience is estimated to be mostly Brazilian adults interested in chess as a hobby, with a male majority. Viewers tend to engage with news and personality-driven clips, and commercial intent in comments is low. Sponsorship has not been seen on the channel.

Estimated rates are $150 to $250 per video, which is roughly $30 to $50 per 1,000 median views for Shorts, a figure that is higher than typical paid ad CPMs of $10 to $30. Brands in chess training, board games or hobby products targeting Brazilian players may find this a good fit.

Written from Peão Informado's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Peão Informado can edit or remove this page at any time.

Questions about Peão

How much does Peão Informado charge for a sponsored video?

Based on its median of about 5,000 views and Shorts-heavy format, a sponsored video is estimated at $150 to $250 per video. These figures are estimates derived from channel metrics rather than a published rate card.

What does Peão Informado post about on YouTube?

The channel posts short Portuguese-language clips about chess, including game analysis, historical matches, interviews with grandmasters like Magnus Carlsen, and tactical puzzles. Most uploads are under one minute.

How do I contact Peão Informado for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check whether this channel is currently boosted.

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