PELETON (@peleton_msk) is a Russian car dealership channel based in Moscow that posts short vertical clips of new and used cars. With about 6,240 subscribers and a median of roughly 1,600 views per video, it uploads almost daily. Estimated sponsored integration rate: $150 to $250 per video.
Russian car dealer reaching around 1,600 median views per short
- Median of about 1,583 views and a 90th-percentile of about 18,300 views across the last 30 uploads
- Uploads roughly 50 videos per 90 days, giving steady visibility for model launches
- Estimated rate of $4 to $8 CPM equivalent on Shorts-heavy content, versus $10 to $30 CPM for paid ads
Brand fit report
Content
- Formats
- vertical short clips, car showcase reels, quick polls asking viewers to choose a car
- Tone
- playful, promotional
- Language
- Russian
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- automobiles, used car sales, auto financing
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel itself is the dealership's own promotional account, with dealer contact details in its description.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Videos show car showcases and playful polls, such as 'С улыбкой лучше?😁 #peleton', with no flagged content in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 6.2k | 1.6k | 50 |
Benchmark score: 63 / 100
Public rule, same for everyone. How it works.
Recent videos
▶#peleton #automobile · 3.4k views
▶В нашем автомолле вы найдете машину под любой вкус и цели 🛞 · 1.8k views
▶А вы за китайский гибрид или немецкую классику? #автосалонм · 24k viewsLast three uploads, latest 3 days ago.
PELETON АВТОМОЛЛ ◾️Официальный дилер: Chery, Tenet, Solaris, Kaiyi, Swm, Амберавто 🔸1000+ машин в наличии ◾️Доставка из любой точки мира 🔸Trade-in, выкуп, комиссия PELETON предлагает широкий выбор автомобилей различных цветов и комплектаций на самых выгодных условиях. На территории автосалона представлено 1000+ новых автомобилей и с пробегом. Среди ассортимента представленных автомобилей встречаются наиболее популярные представители европейского, азиатского и российского производства. Для каждого клиента в нашем автосалоне предоставляется полная персональная консультация по любому из пред
About PELETON
PELETON (@peleton_msk) is a Moscow car dealership channel that posts short Russian-language clips of new and used vehicles, with about 6,240 subscribers. Most videos run under 40 seconds and show cars in stock, often paired with playful polls asking viewers which model they prefer. The channel is run by the dealership itself, with headquarters listed on the Moscow Ring Road.
Estimates suggest the audience is mostly Russian viewers aged 25 to 44, with a male majority. Median views are about 1,600 per video, with occasional spikes above 20,000 on stronger polls. The channel uploads close to daily, which keeps the feed active. Sponsored rates are estimated at $150 to $250 per video, which works out to a $4 to $8 CPM on Shorts-heavy content. Paid ad CPMs typically run $10 to $30, so this is a lower-cost option for short-form auto visibility.
This channel suits car brands, auto lenders and dealerships seeking Russian-speaking buyers for model launches or financing offers. Brands with a budget for a quick, low-production clip should consider it.
Written from PELETON's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. PELETON can edit or remove this page at any time.
Questions about PELETON
How much does PELETON charge for a sponsored video?
Estimated rates are $150 to $250 per video, based on a median of about 1,600 views and a Shorts-heavy format. Rates are estimates from public channel data and should be confirmed directly with the creator before booking.
What does PELETON post about on YouTube?
PELETON posts short vertical videos showing new and used cars from its Moscow dealership, often with playful polls asking viewers to pick between models. Most clips are under a minute and cover Chinese, European and Russian-market vehicles.
How do I contact PELETON for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability and booking options.
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