Starbooked

Andy Lee (@pengandy) is a Singapore-based family cycling and travel creator who posts on YouTube about rides and family trips across Asia. His channel has about 3,900 subscribers and roughly 7,900 median views per video, with new uploads about once a month. Estimated rates run $150 to $250 per sponsored video. Many of his videos are long multi-day cycling documentaries.

Why brands book Andy

Family cycling and travel audience across Singapore, Malaysia and Japan

  • Median of about 7,900 views per video across 1,044 uploads
  • Long-form videos averaging about 10 minutes give room for product segments
  • Audience skews 25 to 44 with a family and active-lifestyle focus
Best foroutdoor and cycling gearfamily travel servicesactive sportswear
Watch forEngagement is modest and upload pace slowed to 0 videos in the last 90 days.

Brand fit report

Content

Topics, IAB taxonomy
Travel70%
Sports20%
Family10%
Formats
multi-day ride vlog, trip itinerary, route ride-along
Tone
enthusiastic, wholesome
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 15 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 40 comments
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutWhich routes are best for cycling in Japan, Taiwan, and MalaysiaHow to bring a road bike on public transportHow to plan a family holiday itinerary with kids
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
35%women
65%men
Countries
🇸🇬 Singapore45%
🇲🇾 Malaysia20%
🇺🇸 United States10%
LanguagesEnglish 90%Malay 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Family-oriented cycling and travel content with no concerning titles in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.9k7.9k0

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 153 days ago.

Active Daddy from Singapore, we are telling our friends that Singapore is not Boring. Through our photos and videos, we hope more families will be adventurous and explore our surroundings. We are sharing family friendly activities in Singapore and overseas. Just enjoy Family time. 2026 Apr Cycle Japan playlist https://www.youtube.com/playlist?list=PL3f47GdZUWvD3dYD5nZMZFo85B0Lcaoe1 2025 Cycle Taiwan Round Island https://www.youtube.com/playlist?list=PL3f47GdZUWvCiJBErnOABvGdMEADoQeTy Korea 4 rivers playlist https://www.youtube.com/playlist?list=PL3f47GdZUWvBk_262TYCebMaYyOUkbEzO Cycle Ma
Andy Lee's own profile description on YouTube

Are you Andy Lee? Claim or remove this profile.

About Andy Lee

Andy Lee runs the Sengkang Babies channel from Singapore, posting long-form videos about cycling trips and family holidays across Japan, Taiwan, Korea and Malaysia. The channel has about 3,900 subscribers, 1.3 million total views, and a median of roughly 7,900 views per video. Based on the channel's public data, viewers are likely Singapore and Malaysia-based adults interested in active family travel, though this is an estimate.

According to his website at sengkangbabies.com, Andy also maintains a travel blog with itineraries that complement the videos. Uploads run about once a month, with most videos lasting 8 to 15 minutes and shot on camera by Andy himself.

Brands seeking active-lifestyle or family travel exposure may find him a fit. Estimated sponsored rates are $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical for paid ads.

Written from Andy Lee's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Andy Lee can edit or remove this page at any time.

Questions about Andy

How much does Andy Lee charge for a sponsored video?

Estimated rates for Andy Lee are $150 to $250 per sponsored video, based on his median views of about 7,900 for long-form content. The figure is an estimate from public metrics, not a published rate card. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Andy Lee post about on YouTube?

Andy Lee posts long-form videos about multi-day cycling trips and family holidays, mainly in Japan, Taiwan, Korea and Malaysia. Videos are shot on camera and often document routes, climbs and travel logistics. He also shares itineraries that link to his blog at sengkangbabies.com.

How do I contact Andy Lee for a brand deal?

Andy Lee's public contact email is listed on his channel and website. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. Confirm his availability and rates before sending a brief.

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