Penguin Teen
Penguin Teen (@penguinteenbooks) is the YouTube channel of the Penguin Young Readers Group publishing imprint, with about 63,600 subscribers and median views near 2,300 per video. It posts short book trailers, author interviews and character recaps, roughly five uploads a year, mostly Shorts. Sponsored integrations for brand partners are priced at $150 to $250 per video.
Reach young adult book readers through a major publisher's trusted channel
- About 63,600 subscribers and roughly 42.7 million lifetime views
- Median video views near 2,300, with a few trailers exceeding 200,000 views
- Estimated rate of $150 to $250 per video, about $20 to $35 CPM for long-form and $4 to $8 CPM for Shorts
Brand fit report
Content
- Formats
- book trailers, author interviews, character recaps, animated shorts
- Tone
- promotional, playful
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- books
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles such as "How to Survive Your Murder" and "The Legacies" are thriller and horror novels, so mild violence themes appear in promoted books.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 21 / 100
Public rule, same for everyone. How it works.
Recent videos
▶HEIR with Sabaa Tahir: Quil Character Recap · 332 views
▶HEIR with Sabaa Tahir: Sirsha Character Recap · 324 views
▶HEIR with Sabaa Tahir: Key Characters · 615 viewsLast three uploads, latest 26 days ago.
Subscribe to Penguin Teen! http://www.youtube.com/penguinteenbooks At Penguin Teen, we're your number one source for the latest and greatest books for the young and the young-at-heart. Tune in for videos from best selling authors, live action trailers, animated shorts featuring our popular characters, and much more! Find us online at: Facebook http://www.facebook.com/penguinteenbooks Twitter http://twitter.com/PenguinTeen Tumblr http://penguinteen.tumblr.com/ Instagram http://instagram.com/penguinteen
About Penguin Teen
Penguin Teen is the YouTube channel of the Penguin Young Readers Group, a publishing imprint that promotes young adult, middle grade and picture books. The channel has about 63,600 subscribers and more than 42 million lifetime views, and it posts short book trailers, author interviews and character recaps, usually as Shorts. Uploads run about five per year, so the channel works in bursts around new releases.
The audience is likely made up of young adult readers, teachers, librarians and parents, with an estimated split toward adults in their late teens and twenties. Median views sit near 2,300 per video, while a handful of trailers have reached well into six figures. Viewers tend to ask about release dates and where to buy the books, which suggests a purchase-minded audience.
Brand work on the channel is mainly the publisher's own catalog rather than outside sponsorships. Estimated sponsored integration rates are $150 to $250 per video, which works out to roughly $20 to $35 CPM for long-form content, compared with $10 to $30 CPM typical for paid ads. Book publishers, authors and young adult fiction brands should consider booking it.
Written from Penguin Teen's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Penguin Teen can edit or remove this page at any time.
Questions about Penguin
How much does Penguin Teen charge for a sponsored video?
Estimated sponsored integrations cost $150 to $250 per video, based on a median of about 2,300 views and a rate of $20 to $35 per 1,000 views for long-form content. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Penguin Teen post about on YouTube?
Penguin Teen posts book trailers, author interviews, character recaps and animated shorts for young adult and middle grade titles from Penguin Young Readers Group. Most uploads are short Shorts-format videos that promote new releases.
How do I contact Penguin Teen for a brand deal?
Contact details for Penguin Teen unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check whether this channel is boosted before reaching out.
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Loewe Verlag – Das will ich lesen!@loeweverlag · DE | children's booksyoung adult books | 7.8k | 61 | $150–250 | 10 |
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