Starbooked

Penny Stone (@pennystonesings), a singer, composer and teacher based in Edinburgh, Scotland, makes singalong songs, rounds and teaching videos. Her channel has about 3,260 subscribers, 295 videos and a median of roughly 815 views per video, with about nine uploads a year. Sponsored integration rate: $150 to $250 per video.

Why brands book penny

Family-friendly singalong channel with a loyal, participatory audience

  • Median of about 815 views per video, with a 90th percentile near 1,540
  • Engagement rate of 3.9%, with likes at 3.6% of views
  • Children's lullabies and choir rounds suit family and educational brands
Best formusic education productsfamily and wellbeing brandschoir and community events
Watch forFrequent political and social-justice songs may conflict with some brands' positioning.

Brand fit report

Content

Topics, IAB taxonomy
Music80%
Religion and Spirituality10%
Education10%
Formats
song performance, teaching video, group singalong, lullaby
Tone
warm, earnest
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
3 to 12 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement3.9%
Likes and comments per view on recent videos
Audience asks abouthow to learn a song or round by earlyrics and chords for a particular songhow to lead a group singalong
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
60%women
40%men
Countries
🇬🇧 United Kingdom70%
🇺🇸 United States10%
🇦🇺 Australia5%
Other15%
LanguagesEnglish 96%Spanish 4%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Several songs address political subjects such as Palestine and welfare cuts, for example 'Call it a Genocide (street song)' and 'Welfare Not Warfare'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.3k8156

Benchmark score: 38 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers31 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 21 days ago.

Singer, Composer and Teacher. Activist and hope-monger. Everyone can sing. www.singlouderthanguns@gmail.com Edinburgh, Scotland. Youtube channel with children's songs: www.youtube.com/channel/UCBRKcF0xf2UkBmDa28jTiBw/featured Youtube channel with half hour singing sessions made for people living with long term health conditions: www.youtube.com/channel/UCmAysPS2otVVIcj37J0Dlkw
penny stone's own profile description on YouTube

Are you penny stone? Claim or remove this profile.

About penny stone

Penny Stone is a singer, composer and teacher based in Edinburgh, Scotland, who runs a YouTube channel of singalong songs, choir rounds and teaching videos. The channel has about 3,260 subscribers and 295 videos, with a median of roughly 815 views per video. Uploads arrive at about nine per year, and most videos run between three and twelve minutes.

The channel's core audience appears to be adults who sing in groups, parents looking for lullabies and children's songs, and people following her songwriting. Audience estimates are based on content and are unverified. Her catalogue also includes songs on social and political themes, which shapes who follows her.

Brands in music education, family wellbeing or community choir work may find her a good fit. Based on the rate rule of $4 to $8 per 1,000 median views for Shorts-heavy channels, and $20 to $35 per 1,000 for long-form channels, her integrations are priced at $150 to $250 per video, which is roughly $180 to $290 CPM and well above the $10 CPM typical of paid ads.

Written from penny stone's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. penny stone can edit or remove this page at any time.

Questions about penny

How much does Penny Stone charge for a sponsored video?

Penny Stone's estimated sponsored integration rate is $150 to $250 per video, based on her median views of about 815 on long-form uploads. Rates are estimates from public channel data and may differ from her actual terms.

What does Penny Stone post about on YouTube?

Penny Stone posts singalong songs, choir rounds, lullabies and teaching videos about singing. Several songs also address social and political themes, including human rights and welfare policy.

How do I contact Penny Stone for a brand deal?

Penny Stone's contact details are unlocked on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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