Starbooked

Penpot (@penpot), an open-source design platform run from Spain, publishes about 50 videos a year on UI design, design tokens and self-hosting. Its channel has about 18,700 subscribers and a median of roughly 1,300 views per video. Integration rates run about $150 to $250 per video. Mostly short clips.

Why brands book Penpot

Reach design and developer audiences with open-source product content

  • About 1,300 median views per video across roughly 50 uploads in the past year
  • Mean views near 3,800 show occasional spikes, such as one clip with 40,000 views
  • Owned channel with a clear developer and designer audience, ideal for technical product launches
Best fordeveloper tools launchesdesign system softwareself-hosted software promotion
Watch forViewership is modest and the audience is small, so expect a niche reach rather than mass exposure.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing70%
Software20%
Education10%
Formats
short product demos, hands-on tutorials, team interviews, release updates
Tone
informative, practical
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds to 5 minutes, median about 70 seconds

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement1.2%
Likes and comments per view on recent videos
Audience asks abouthow a specific Penpot feature workshow Penpot compares with Figmahow to self-host Penpot
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
35%women
65%men
Countries
🇪🇸 Spain12%
🇺🇸 United States18%
🇩🇪 Germany8%
🇬🇧 United Kingdom8%
Other54%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Technical product content with no flagged titles among the recent videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube19k1.3k19
X–––
Instagram–––

Benchmark score: 32 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days19 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 2 days ago.

Penpot is the open-source design platform for teams building digital products at scale, with open standards, deeper design-code-AI collaboration, self-hosting options, and the flexibility to create workflows without vendor lock-in. Sign in: https://penpot.app​​ Penpot Community https://community.penpot.app Help: https://help.penpot.app​ Contribute: https://github.com/penpot For organizations that want full ownership of their design infrastructure, Penpot provides secure collaboration, scalable systems, and smooth design-to-code workflows, without vendor lock-in. https://penpot.app/talk-to-u
Penpot's own profile description on YouTube

Are you Penpot? Claim or remove this profile.

About Penpot

Penpot is the YouTube channel of Penpot, an open-source design platform headquartered in Spain. It posts short product demos, hands-on tutorials, team interviews and release updates covering features such as flex and grid layouts, design tokens, and self-hosting. Most videos run under a few minutes, and the channel publishes roughly one video a week.

The channel's viewers are most likely designers, product teams and developers interested in open-source tooling. These audience estimates are inferred, not measured. Content is largely in English, and the channel is run by the company rather than an independent creator.

Brands working in developer tools or design software can book sponsored placements at a rate of about $150 to $250 per video. That works out to roughly $20 to $35 CPM on median views, which is more than paid ads at a typical $10 CPM. The channel fits brands that want a technical, engaged audience.

Written from Penpot's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Penpot can edit or remove this page at any time.

Questions about Penpot

How much does Penpot charge for a sponsored video?

Penpot's estimated rate is about $150 to $250 per video, based on a median of roughly 1,300 views on long-form uploads. Rates are estimates from public channel data and may differ from the creator's actual terms. Contact details unlock on Starbooked for $0.80.

What does Penpot post about on YouTube?

Penpot posts short product demos and tutorials on UI design, flex and grid layouts, design tokens, self-hosting and AI design tools. Its team interviews cover enterprise design and open-source workflows. Most videos are under five minutes.

How do I contact Penpot for a brand deal?

Contact details for Penpot unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the channel's public website lists a contact page for business enquiries.