Starbooked

Perfume Genius

@perfumegenius · US · EN

Perfume Genius (@perfumegenius), a US musician, makes art pop and electronic music videos and lyric videos on YouTube. The channel has about 82,000 subscribers and a median of roughly 6,900 views per video, with about six uploads a year. Sponsored integration would cost $150 to $250 per long-form video, or more for Shorts-heavy posts.

Why brands book Perfume

Art pop artist with a loyal, music-focused audience and strong release-day reach

  • Median of about 6,900 views per video across 101 uploads.
  • Top video, 'No Front Teeth (ft. Aldous Harding)', reached about 222,800 views.
  • Six uploads in 365 days, with a 24 percent Shorts share.
Best formusic and album promotionstreaming platform campaignsfestival and ticketing promotion
Watch forAudience is niche and music-focused, so non-music product campaigns may underperform.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Independent Music20%
Electronic Music10%
Formats
official music videos, lyric videos, behind-the-scenes featurettes, Shorts
Tone
artistic, introspective
Language
English
On camera
No, voiceover and b-roll
Production
Studio quality
Typical length
2 to 6 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement3.3%
Likes and comments per view on recent videos
Audience asks aboutrelease dates and album detailsmusic video behind-the-scenestour dates and tickets
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
50%women
50%men
Countries
🇺🇸 United States45%
🇬🇧 United Kingdom15%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Music videos carry mature themes of sexuality and identity, as in 'No Front Teeth (ft. Aldous Harding)', so suitability for younger audiences is limited.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube82k6.9k1

Benchmark score: 28 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers11 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform16 / 20

Recent videos

Last three uploads, latest 26 days ago.

Out now: 'Glory', the new album from Perfume Genius.
Perfume Genius's own profile description on YouTube

Are you Perfume Genius? Claim or remove this profile.

About Perfume Genius

Perfume Genius, the channel of US musician Mike Hadreas (@perfumegenius), publishes official music videos, lyric videos, and behind-the-scenes featurettes for its art pop and electronic releases. Uploads are infrequent and tied to album and single releases, with about six videos a year. Website pages were not available, so the artist's profile here rests on channel data alone.

The audience is likely music listeners who follow the artist across releases, with an estimated split of about 45 percent in the United States and 15 percent in the United Kingdom. Viewership is mostly older teens to mid-thirties, though that is an estimate with low confidence. Comments are sparse relative to views, which suggests a passive listening audience.

Brand integrations are not visible on the channel. Estimated rates run $150 to $250 per long-form video, which at a median of roughly 6,900 views works out to about $20 to $35 CPM, compared with $10 to $30 CPM for paid ads. This channel suits music labels, streaming services, and festival promoters rather than general consumer brands.

Written from Perfume Genius's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Perfume Genius can edit or remove this page at any time.

Questions about Perfume

How much does Perfume Genius charge for a sponsored video?

Estimated sponsored integrations run $150 to $250 per long-form video, based on a median of about 6,900 views. The rate is an estimate from channel data, and the creator's own quote may differ. Contact details unlock on Starbooked for $0.80.

What does Perfume Genius post about on YouTube?

The channel posts official music videos, lyric videos, and behind-the-scenes content for art pop and electronic songs. Most uploads tie to album releases such as Glory, with about six videos a year. Shorts make up roughly a quarter of uploads.

How do I contact Perfume Genius for a brand deal?

Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. No public business email was found in the channel data, so use the unlocked details for outreach.