Starbooked

PHM TV (@phmtv), a Korean architecture and interiors channel run by architects, has about 41,300 subscribers and 2,800 median views. It posts around 50 videos a year, mostly short clips, and sponsored integrations are estimated at $150 to $250 per video.

Why brands book PHM

Korean architecture audience reaching homeowners and building professionals

  • About 41,300 subscribers with 2,800 median views on long-form and Shorts
  • Recent site spotlight reached 33,143 views, showing reach beyond the core base
  • Around 20 uploads in the last 90 days keeps the feed active
Best forbuilding materials and home fixturesdesign software and professional toolsmodular housing and construction services
Watch forAudience is Korean-speaking; the channel shows no prior brand deals, so rates are estimates.

Brand fit report

Content

Topics, IAB taxonomy
Real Estate45%
Home & Garden35%
Business Technology20%
Formats
short explainer clips, site spotlight walkthroughs, panel discussions
Tone
informed, opinionated
Language
Korean
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for most Shorts, 15 to 25 minutes for long-form spotlights

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.7%
Likes and comments per view on recent videos
Audience asks abouthow much does it cost to build a detached house in Koreawhich architect should I hire for a homemodular house prices compared with traditional construction
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
45%women
55%men
Countries
🇰🇷 South Korea90%
🇺🇸 United States2%
LanguagesKorean 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel lists a business and advertising contact email in its description.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers housing, construction and Korean real estate policy in a professional tone; the policy discussions in the 'Is it still worth building a house now?' video touch on regulation but are not political advocacy.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube41k2.8k20

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days20 / 30
Reach Followers on the main platform8 / 20

Recent videos

Last three uploads, latest 8 days ago.

건축분야 전문가들과 함께 국내외 주택과 주거, 인테리어, 공간 이야기를 전합니다. + 출연,비지니스, 광고 관련 문의 : aj.gong@phmkorea.com ++ 자발적 후원계좌 : 5000 3769 1010 14 ------------------------------------------------------------ WE, PHM Place with Humanity &Manner 함께 라는 어울림(Humanity)과 나의 습관(Manner)까지 담겨 있는 공간을 전합니다. Penn and Harrison Media 창업자와 존경하는 건축가의 이름을 담았습니다. Play, Hangout, Mood 나만의 분위기로 가득한 놀만한 공간을 소개합니다.
PHM TV's own profile description on YouTube

Are you PHM TV? Claim or remove this profile.

About PHM TV

PHM TV is a Korean YouTube channel run by architects and interior designers, covering residential architecture, interiors, building materials and urban spaces. The channel mixes short explainer clips with longer site visits and panel discussions, uploading about 50 videos a year. Most viewers are estimated to be Korean homeowners, prospective home builders and design professionals, though these figures are estimates rather than channel-reported data.

Typical videos draw a median of about 2,800 views, with the top 10 percent reaching over 12,000. The channel has no sponsorship history in its recent uploads, so the estimated integration rate of $150 to $250 per video reflects its view counts at $4 to $8 per 1,000 Shorts views. That compares with typical paid ad CPMs of $10 to $30, which makes the channel a niche but relatively affordable option.

Brands in construction materials, design software and modular housing may find the channel useful for reaching people planning a home build in Korea.

Written from PHM TV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. PHM TV can edit or remove this page at any time.

Questions about PHM

How much does PHM TV charge for a sponsored video?

Based on Starbooked's rate rule for a Shorts-heavy channel, the estimated range is $150 to $250 per sponsored video. Actual rates are not published and should be confirmed directly with the creator.

What does PHM TV post about on YouTube?

PHM TV posts about residential architecture, interior design, building materials, Korean apartments and real estate, architecture software tips, and site visits to cafes, showrooms and residences. Most videos are short, with some longer walkthroughs.

How do I contact PHM TV for a brand deal?

The channel lists a business contact email in its description for sponsorship and collaboration enquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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