Starbooked

Pianeta Hobby (channel handle @pianetahobby) is an Italian hobby shop and online store based in Milan, Italy. Its YouTube channel has about 20,000 subscribers and a median of 841 views per video, with mostly short Pokemon card clips and box openings. Uploads are sporadic, and sponsored integration rates are estimated at $150 to $250 per video.

Why brands book Pianeta

Italian Pokemon card shop channel reaching collectors in Milan and across Italy

  • 20,000 subscribers and a 3.16 million lifetime view total
  • Median of 841 views per video, with one clip reaching 268,432 views
  • Mostly Shorts (66% of recent uploads), so sponsored spots are cheaper per view
Best forlocal Milan retail promotionstrading card game product launches
Watch forUploads are infrequent, with just one video in the past year, so consistency cannot be guaranteed.

Brand fit report

Content

Topics, IAB taxonomy
Hobby70%
Video game culture20%
Lifestyle (sociology)10%
Formats
short vertical clips, box openings, live stream replays
Tone
enthusiastic, informal
Language
Italian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds, with occasional 8 to 40 minute box openings

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement2.6%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the featured sets and boxeswhether a specific card or box is in stockhow the pulls compare with the rest of the set
Age
30%18-24
35%25-34
20%35-44
15%45+
Gender
30%women
70%men
Countries
🇮🇹 Italy90%
LanguagesItalian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
trading card games, collectibles, toys
Affiliate links
No

No sponsorship disclosures found in the last 50 videos. Several videos promote the shop's own stock, for example 'Il regno di Jafar è arrivato!' links to the store's product search.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is trading card box openings and shop promotion with no concerning material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube20k8410

Benchmark score: 9 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 327 days ago.

Pianeta Hobby è uno store digitale ( il link lo trovate all'indirizzo che trovate più in basso) ma è anche un negozio fisico a Milano. Ecco i nostri riferimenti: in Via Leoncavallo n°15, a Milano. Telelefono +39 02 28040306 Email: info@pianetahobby.it Pianeta Hobby è il paradiso del collezionista ed è sempre aggiornato: adesso siamo anche su You Tube per poter condividere con voi i momenti più emozionanti che la nostra continua attività ci porta a vivere. Siamo avventurieri e cacciatori di tesori da collezione e da sempre siamo grandi appassionati e conoscitori dei più disparati articoli da
Pianeta Hobby's own profile description on YouTube

Are you Pianeta Hobby? Claim or remove this profile.

About Pianeta Hobby

Pianeta Hobby is an Italian hobby store and online shop based in Via Leoncavallo, Milan, that also runs a YouTube channel with around 20,000 subscribers. The channel posts mostly short vertical clips and box openings of Pokemon, Lorcana, and other trading card products, with a median of 841 views per video. Uploads have slowed considerably, with one video in the past 365 days.

The audience is estimated to be mostly Italian, skewing male and aged 25 to 34, and drawn to collectors looking for product news and pull results. These demographic figures are estimates and not verified data. Most content promotes the shop's own stock.

Brands seeking Italian collectors may find the channel useful for retail-linked promotions. Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views for long-form content and about $4 to $8 for Shorts, compared with typical paid ad CPMs of $10 to $30.

Written from Pianeta Hobby's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Pianeta Hobby can edit or remove this page at any time.

Questions about Pianeta

How much does Pianeta Hobby charge for a sponsored video?

Based on its median of 841 views and a Shorts-heavy catalog, Pianeta Hobby's sponsored integrations are estimated at $150 to $250 per video. This is an estimate from public channel data, not a published rate card, so confirm pricing directly with the creator.

What does Pianeta Hobby post about on YouTube?

The channel posts short clips and box openings for Pokemon cards, Lorcana, and other trading card games, along with promotion of its Milan store's stock. Longer videos cover opening sealed products. Uploads are infrequent.

How do I contact Pianeta Hobby for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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