Starbooked

PIB Mumbai (@pib_mumbai) is the official YouTube channel of the Press Information Bureau's Mumbai office in India, posting government news digests in English, Marathi and Hindi. With about 1,650 subscribers and a median of 42 views per video, it posts roughly one video a day, mostly short news roundups. Rate range: $150 to $250 per video; the channel is not offered for sponsorships.

Why brands book PIB

Official government news channel with a daily, multilingual public-information audience in India

  • Posts about one video a day, 50 uploads in the last 365 days
  • Median 42 views and mean 88 views per video, so reach is small
  • Audience is roughly half English, with Marathi and Hindi viewers
Best forpublic information campaignsgovernment-aligned awareness messaging
Watch forGovernment channel with very low reach; commercial sponsorship is not offered and is unlikely to be accepted.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics70%
Society30%
Formats
news roundup, short-form news clip, event coverage
Tone
formal, informative
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
1 to 3 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutwhich government schemes apply to themwhat happened in the day's national newshow to access official announcements
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
45%women
55%men
Countries
🇮🇳 India95%
🇺🇸 United States5%
LanguagesEnglish 50%Marathi 30%Hindi 20%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Government news coverage is political by nature; titles such as 'Drug-Free India 2029' cover policy topics without graphic content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.6k4216
X–––
Instagram–––

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days16 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 2 days ago.

Official Channel of Press Information Bureau Mumbai, the Nodal agency for communicating to media on behalf of Government of India. Stay tuned for latest government updates!! ►Official website - http://www.pib.nic.in/ ►Facebook – https://www.facebook.com/PIBMumbai/ ►Twitter – https://twitter.com/pibmumbai ►Instagram – https://www.instagram.com/pibmumbai/ ►Blog – https://wordpress.com/view/pibmumbai.wordpress.com
PIB Mumbai's own profile description on YouTube

Are you PIB Mumbai? Claim or remove this profile.

About PIB Mumbai

PIB Mumbai is the official YouTube channel of the Press Information Bureau's Mumbai office, the nodal agency that communicates government news to the media on behalf of the Government of India. The channel posts short news roundups and event clips, mostly in English with Marathi and Hindi content, at roughly one upload a day.

The channel is small, with about 1,650 subscribers and a median of 42 views per video, so its viewers are likely people following official government announcements in Maharashtra and across India. These audience figures are estimates based on the channel's public data.

The channel does not run sponsored content, and brand work is not visible in the data. Rates on the Starbooked rule would be $150 to $250 per video, which is well above typical paid CPM of $10 to $30 for this reach, so brands should weigh the cost carefully.

Written from PIB Mumbai's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. PIB Mumbai can edit or remove this page at any time.

Questions about PIB

How much does PIB Mumbai charge for a sponsored video?

Based on the channel's rate rule, a sponsored video from PIB Mumbai would cost between $150 and $250, the floor for this small channel. No sponsored content appears in its recent uploads, so availability for brand deals is uncertain.

What does PIB Mumbai post about on YouTube?

PIB Mumbai posts short government news roundups covering national and Maharashtra updates, along with event coverage and awards announcements. Most videos run one to three minutes and are presented in English, Marathi and Hindi.

How do I contact PIB Mumbai for a brand deal?

Contact details for PIB Mumbai unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel does not show boosted status, so check availability before reaching out.

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