Pickler and Ben
Pickler and Ben (@picklerandben), a US daytime lifestyle show hosted by country singer Kellie Pickler and television personality Ben Aaron and taped in Nashville, Tennessee. The channel has about 98,900 subscribers and a median of roughly 5,000 views per video, with no uploads in the past year. Sponsored integration rate: $150 to $250 per video.
Nashville daytime lifestyle show with a warm, loyal studio audience
- About 98,900 subscribers and 40 million lifetime views across roughly 1,400 uploads.
- Median video views sit near 5,000, with a p90 around 46,600 on feature clips.
- Recent segments include food, home decor and celebrity guests, suited to product demos.
Brand fit report
Content
- Formats
- studio talk segments, celebrity interviews, short how-to segments, human interest features
- Tone
- upbeat, warm
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- 3 to 6 minutes per clip
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent clips cover adoption, animal rescue and kitchen segments with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 26 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Kellie & Ben's Final Message - Pickler & Ben · 116k views
▶Prepare to Get Teary-Eyed Watching This Little Boy Find Out · 47k views
▶This Barbershop is Inspiring Kids to Read - Pickler & Ben · 4k viewsLast three uploads, latest 2598 days ago.
PICKLER & BEN is daytime’s newest “go-to” destination for the best in lifestyle and entertainment television. Hosted by country music star Kellie Pickler and Emmy-winning television personality Ben Aaron, P&B tapes in Nashville, Tennessee, on an expansive, modern farmhouse-styled set and features today’s top celebrities and tastemakers on entertaining, cooking, decorating, gardening and beauty. P&B also shares the inspiring stories of everyday people doing the extraordinary. Find out where to watch: http://bit.ly/PBWatch Follow us! Facebook: https://www.facebook.com/PicklerandBen/ Twitter:
About Pickler and Ben
Pickler and Ben is a daytime lifestyle show hosted by country singer Kellie Pickler and television personality Ben Aaron, taped in Nashville, Tennessee. The show covers entertaining, cooking, decorating, gardening and beauty, with celebrity guests and features on everyday people. The YouTube channel (@picklerandben) has about 98,900 subscribers and roughly 40 million lifetime views, with clips posted mostly in 2019 and no uploads in the past year.
Viewers appear to be mostly American adults, with an estimated skew toward women over 35 (these are estimates, not channel analytics). Recent video reach is modest, with a median of about 5,000 views per clip and a few features reaching well above that. Most segments are short, typically three to six minutes.
No sponsored integrations were found in the recent videos. Based on the channel's current view counts, a sponsored segment would be priced at $150 to $250 per video, which is a $20 to $35 CPM on median views, compared with a typical $10 to $30 CPM for paid ads. Brands in home, kitchen and beauty categories who want a studio-style product feature should consider booking.
Written from Pickler and Ben's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Pickler and Ben can edit or remove this page at any time.
Questions about Pickler
How much does Pickler and Ben charge for a sponsored video?
Based on the channel's median views of about 5,000, a sponsored video is estimated at $150 to $250 per video, which works out to a $20 to $35 CPM. These figures come from the Starbooked rate rule, not a published rate card.
What does Pickler and Ben post about on YouTube?
The channel posts clips from its daytime lifestyle show, including celebrity interviews, cooking and kitchen hacks, home makeovers, pet and human interest stories, and beauty product tests. Most videos run three to six minutes.
How do I contact Pickler and Ben for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for that option before reaching out.
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