Public Interest Journalism Lab
Public Interest Journalism Lab (@pijlab), a Ukraine-based journalism and sociology project, publishes long-form interviews and analysis on polarization, the war, and media research. It has about 4,410 subscribers and a median of 449 views per video, with roughly 50 uploads a year. Sponsored integrations would be priced at $150 to $250 per video.
Engaged Ukrainian and English-speaking audience following war and policy analysis
- Median of 449 views per video across about 50 uploads a year
- Roughly 4,410 subscribers, with the top video at 37,290 views
- Interviews run 50 to 90 minutes, supporting in-depth brand mentions
Brand fit report
Content
- Formats
- long-form interview, documentary-style feature, short clip
- Tone
- analytical, serious
- Language
- UK
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 50 to 90 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Several titles cover war and conflict, such as 'Nord Stream' sabotage and 'Cексуальне насильство під час війни' (sexual violence during war), so the channel carries heavy news content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 4.4k | 449 | 18 |
Benchmark score: 32 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Поляризація стара як світ. Чому ж вона стає небезпечнішою? · 166 views
▶Polarization Is as Old as Time. So Why Is It Becoming More D · 141 views
▶Фото з камери контролю швидкості, яке допомогло слідству у с · 1.2k viewsLast three uploads, latest 2 days ago.
Лабораторія журналістики суспільного інтересу — спільний міждисциплінарний проєкт українських та британських журналістів і соціологів. У Лабораторії досліджують та створюють різні форми контенту, що сприяє конструктивній дискусії довкола складних суспільних тем, а також розробляють редакційні стратегії на основі соціологічних досліджень та аналізу реакції різних аудиторій на цей контент. Адреса: 01054, м.Київ, вул. Богдана Хмельницького, 42 Тел. +380997258169 e-mail: info@journlab.online Ідентифікатор в Реєстрі суб'єктів у сфері медіа R40-05454
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About Public Interest Journalism Lab
Public Interest Journalism Lab is a Ukraine-based project that publishes long-form interviews and analysis, mostly in Ukrainian with some English, on polarization, the war, media, and public affairs. The channel is run as a joint effort of Ukrainian and British journalists and sociologists, according to its channel description. Its content is serious and research-led, with episodes often running close to an hour.
The channel has about 4,410 subscribers and a median of 449 views per video, with the audience likely made up of Ukrainians and engaged readers abroad. These are estimates based on the video data, not verified figures. Typical sponsored integrations would be priced at $150 to $250 per video, which is a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical for paid ads.
This channel suits civic, educational, and nonprofit brands that want to reach a thoughtful audience around current events. It is less suited to consumer goods because of the heavy war and politics coverage.
Written from Public Interest Journalism Lab's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Public Interest Journalism Lab can edit or remove this page at any time.
Questions about Public
How much does Public Interest Journalism Lab charge for a sponsored video?
Based on its median of 449 views, a sponsored integration would cost about $150 to $250 per video. The rate reflects long-form pricing at $20 to $35 per 1,000 median views, with a minimum floor applied.
What does Public Interest Journalism Lab post about on YouTube?
The channel posts long-form interviews and analysis on the war in Ukraine, polarization, media research, and public affairs. Most episodes are in Ukrainian, with English versions of many interviews.
How do I contact Public Interest Journalism Lab for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.