Starbooked

Planet Money is an NPR show that ties topics from tariffs to Social Security back to the economy. The feed lists 355 episodes, released about every three days at roughly 30 minutes, and Apple Podcasts shows 693. Estimated downloads are 80,000 to 200,000 per episode, with an estimated rate of $1,440 to $5,000 per episode. The description promotes NPR+ sponsor-free listening.

Why brands sponsor Planet Money

A high-reach economics show from NPR for finance-minded listeners

  • Apple Podcasts shows 29,809 ratings, and NPR publishes the show, which supports a large estimated audience.
  • A release about every three days gives many placements, with episodes running roughly 30 minutes.
  • Titles on investing, debt and Social Security attract listeners who think about money, which suits finance brands.
Best forpersonal finance and fintechbusiness software and news subscriptions
Watch forNPR likely sells sponsorship itself, so a direct host-read deal may not be available; confirm through Starbooked.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance55%
News and Politics25%
Economics20%
Formats
narrative, interview, explainer
Tone
curious, conversational
Language
English
Production
Studio production
Typical length
25 to 35 minutes

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode80k–200k
Estimated, confidence 45%: Based on 29,809 Apple Podcasts ratings at 4.6, a release every 2.7 days, NPR as publisher and a popularity score of 9.
Audience asks aboutWhether tariffs and the national debt affect personal financesHow Social Security and investing risk will changeWhere new products and scams come from
Age
8%18-24
30%25-34
27%35-44
35%45+
Gender
42%women
58%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 97%Other 3%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
NPR
Categories promoted
None yet
Affiliate links
Yes

The description promotes NPR+ with sponsor-free listening for Planet Money and the feed funding link reads 'Support NPR by enrolling in NPR+!'.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
The feed is not flagged explicit, though titles such as 'Trump drinks Venezuela's milkshake' touch on politics.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 94 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence44 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 3 days.

Wanna see a trick? Give us any topic and we can tie it back to the economy. At Planet Money , we explore the forces that shape our lives and bring you along for the ride. Don't just understand the economy – understand the world. Support public media by joining NPR+ at plus.npr.org . You’ll get perks for over 25 NPR podcasts, including bonus episodes and sponsor-free listening for Planet Money.
Planet Money's own show description from the podcast feed

Do you make Planet Money? Claim or remove this page.

About Planet Money

Planet Money is an NPR podcast that explores how the economy shapes everyday life. Recent episode titles range from tariff refunds and Social Security to Ponzi schemes and why produce gets branded. The feed lists no individual hosts, and the dossier includes no website pages with host details.

The feed lists 355 episodes, and Apple Podcasts counts 693. A new episode appears about every 2.7 days and runs around 30 minutes. Apple Podcasts shows 29,809 ratings at 4.6 stars. Podcasts publish no download numbers, so Starbooked estimates 80,000 to 200,000 downloads per episode from the ratings, NPR's reach and the cadence. Listeners are likely news-following adults with an interest in business, which is an estimate.

The description promotes NPR+ with sponsor-free listening, and no brand sponsors are named in the feed. At Starbooked's rate of $18 to $25 per 1,000 estimated downloads, a host-read mid-roll would cost about $1,440 to $5,000 per episode. It suits finance, business and subscription brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Planet Money can edit or remove this page at any time.

Questions about Planet Money

How much does Planet Money charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at $1,440 to $5,000 per episode, based on 80,000 to 200,000 estimated downloads at $18 to $25 per 1,000. NPR has not published rates here.

What is Planet Money about?

It is an NPR podcast that ties any topic back to the economy, covering tariffs, investing, debt and everyday business stories. The feed lists about 355 episodes of roughly 30 minutes.

How do I contact Planet Money about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly, which helps when the publisher's sales route is unclear.

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personal financeinvesting15k–$90–62082
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