Plan+B (@plantbdairy), a Russian-language brand channel from Russia, makes short coffee-making tutorials for baristas and home coffee drinkers, with about 1,180 subscribers and roughly 4,000 median views. It posts rarely, with no uploads in the last year. Sponsored integrations would cost about $150 to $250 per video, and the channel's most-viewed video is a latte art tutorial.
Coffee-shop recipe tutorials that show plant-based milk working in real drinks
- Top video, a latte art tutorial, reached about 161,000 views, well above the channel's median of about 4,000.
- Shorts make up 64% of uploads, with a median duration of 29 seconds, suited to quick product demos.
- Sponsored rate estimate of $150 to $250 per video, roughly $20 to $35 CPM on long-form, far below typical $10 to $30 paid ad CPM.
Brand fit report
Content
- Formats
- short-form recipe demos, technique tutorials, short product-use clips
- Tone
- instructional, friendly
- Language
- Russian
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 30 seconds for most Shorts, 1 to 3 minutes for longer tutorials
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- plant-based milk
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel's own brand promotes Plan+B milk in video descriptions.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recipe and technique videos about coffee and milk with no flagged content in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Как приготовить матча латте дома ? · 4.1k views
▶Как приготовить айс матча-латте? / Рецепт тропик-матча · 5.7k views
▶Главная ошибка бариста при взбивании молока · 9.9k viewsLast three uploads, latest 1299 days ago.
Всем привет! Вы на канале Plan+B. Мы – бренд растительного молока с пользой для здоровья и планеты. Сливочный нежный вкус дополнит любимый напиток и разнообразит кофейное меню. Выбирайте: миндаль, кокос, фундук — все бережно приготовлены на основе орехов и без сахара. Именно это дает идеальную молочную пенку для ваших напитков. Здесь мы будем делиться советами по работе с молоком, различными рецептами и общаться с экспертами кофейной индустрии. Подпишитесь на канал и следите за нами в других социальных сетях: Инстаграм https://instagram.com/plantbdairy Телеграм-канал https://t.me/plantbda
About Plan+B
Plan+B (@plantbdairy) is a Russian-language YouTube channel run by a plant-based milk brand. It posts short coffee-making tutorials covering cappuccino, flat white, matcha latte and latte art, mostly as Shorts under 30 seconds. The channel has about 1,180 subscribers, a median of roughly 4,000 views per video, and 33 uploads in total, with none in the past year.
The audience is likely made up of home coffee drinkers and people working in cafes, based in Russia and nearby countries. These audience estimates are not measured data. Most viewers are probably interested in making coffee at home and learning about plant-based milk.
Brands in the plant-based beverage or coffee equipment space could consider this channel for awareness, though the lack of recent uploads is a risk. The estimated rate is $150 to $250 per video, which works out to roughly $20 to $35 CPM on long-form content, compared with $10 to $30 CPM typical for paid ads.
Written from Plan+B's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Plan+B can edit or remove this page at any time.
Questions about Plan+B
How much does Plan+B charge for a sponsored video?
Based on a median of about 4,000 views and a Shorts-heavy catalog, the estimated rate is $150 to $250 per video. This is a Starbooked estimate from public channel data, not a rate published by the creator.
What does Plan+B post about on YouTube?
Plan+B posts short coffee-making tutorials, including cappuccino, flat white, matcha latte, seasonal drinks and latte art. Most videos use plant-based milk and are under 30 seconds long.
How do I contact Plan+B for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The channel's website currently shows a suspended-account notice, so verify the brand's current contact channels before reaching out.