Paula McDonald
Paula McDonald (@pmddllc) is a New York City design-build renovation expert who publishes behind-the-scenes remodeling and small-space apartment projects on her channel of about 15,200 subscribers. Her videos draw a median of roughly 615 views, with uploads about every five weeks. Sponsored integrations run $150 to $250 per video, and she is a Houzz award-winning firm.
Reach NYC homeowners mid-renovation with a Houzz-awarded design-build firm
- About 15,200 subscribers and 3.2 million lifetime views give a stable base for NYC home audiences.
- Median of about 615 views per video on long-form uploads, with 30 recent videos to plan around.
- Sponsored integration at roughly $150 to $250 per video, well under typical paid CPM costs.
Brand fit report
Content
- Formats
- before and after walkthroughs, project progress updates, podcast episodes
- Tone
- professional, instructive
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 1 to 2 minutes for Shorts, 5 to 15 minutes for project walkthroughs
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is construction and interior design project footage with no flagged material in the recent titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 15k | 615 | 0 |
Benchmark score: 8 / 100
Public rule, same for everyone. How it works.
Recent videos
▶PMD Podcast Episode 1 1 · 374 views
▶Post-War Apartment Transformation: 45 E 25th St NYC Before & · 473 views
▶Post-War Apartment Transformation: 45 E 25th St NYC Tour · 6.4k viewsLast three uploads, latest 134 days ago.
Contact us: info@pmddllc.com • 212.633.0594 • http://www.pmddllc.com Renovation and design build expert Paula McDonald takes you behind the scenes into some of her most challenging NYC remodeling projects. See before and afters of small spaces, landmarked buildings, seemingly impossible challenges and more. Design problems are solved and homeowners dreams are realized! The one stop shop approach to renovations in New York City – Paula McDonald Design Build is a full service concept to completion "design & build" construction firm founded by small space and remodeling guru Paula McDonald wit
About Paula McDonald
Paula McDonald runs a YouTube channel documenting her design-build renovation work in New York City. Her firm handles concept, architectural filings, sourcing, and construction for apartments, co-ops, and landmarked buildings. Most uploads are before-and-after walkthroughs of Manhattan projects, often focused on small-space solutions, along with occasional podcast episodes. Her site notes over 20 years of experience and several Houzz awards.
The channel has about 15,200 subscribers and a median of roughly 615 views per video, with the strongest uploads reaching several thousand views. Viewers are likely homeowners, prospective renovators, and design enthusiasts in the United States, estimated mostly in the 35 and older range. Her audience is estimated, not measured, and the channel has no sponsorship history in the last 50 videos.
Sponsored integrations are estimated at $150 to $250 per video based on median views of about 615, which works out to roughly $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads. Home improvement and design brands that want a local NYC audience should book her.
Written from Paula McDonald's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Paula McDonald can edit or remove this page at any time.
Questions about Paula
How much does Paula McDonald charge for a sponsored video?
Based on her median of about 615 views, a sponsored integration is estimated at $150 to $250 per video. This is a modeled range, not a published rate card, and the actual quote depends on deliverables and usage rights.
What does Paula McDonald post about on YouTube?
She posts behind-the-scenes walkthroughs and before-and-after videos of New York City renovation projects, including small apartments, co-ops, and landmarked buildings. She also publishes occasional podcast episodes about design and construction from her firm.
How do I contact Paula McDonald for a brand deal?
Contact details unlock on Starbooked for $0.80. Paula McDonald's public business email is listed on her channel, and she can also be reached through her firm's website. Boosted creators can be booked through Starbooked.