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思文败类 is a Chinese-language leisure podcast hosted by 思文, covering emotional wellbeing, self-growth, wellness, pop culture and everyday reflections. The show has 113 episodes released roughly every two weeks, with a median length of about 49 minutes. Estimated downloads per episode are 2,000 to 8,000 (estimated), a rate of $40 to $200 per episode, with an Apple rating of 4.5 from 185 ratings.

Why brands sponsor 思文,败类

Long-running Chinese wellness podcast with a loyal, reflective listener base

  • Roughly 113 episodes since March 2023, released biweekly with steady consistency.
  • Median episode of about 49 minutes gives room for a full, unhurried host-read segment.
  • Apple rating of 4.5 from 185 ratings signals an engaged, satisfied audience.
Best forwellness and self-care productsbooks, streaming and lifestyle brands reaching Chinese-speaking listeners
Watch forAudience size is estimated from ratings, and the show has no sponsorship history yet, so results are uncertain.

Brand fit report

Content

Topics, IAB taxonomy
Mental Health45%
Hobbies & Interests25%
Health & Fitness15%
Arts & Entertainment15%
Formats
co-hosted banter, listener mail segment, solo monologue
Tone
reflective, candid
Language
Chinese
Production
Clean, edited audio
Typical length
40 to 55 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 45%: 185 Apple ratings suggest the 2,000 to 8,000 band, shifted up one band for a show under three years old, with biweekly cadence and a 49-minute median length pulling the estimate down, and Podcast Index popularity 9 pushing it up.
Audience asks abouthow to manage anxiety and emotional burnouthow to build self-worth after difficult family relationshipswhich books, shows and everyday habits are worth trying
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
60%women
40%men
Countries
China60%
Taiwan10%
🇺🇸 United States10%
Other20%
LanguagesChinese 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover mental health, fitness, pregnancy and relationships with no explicit flags; the feed is not marked explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 70 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 14 days.

思文的播客。
思文,败类's own show description from the podcast feed

Do you make 思文,败类? Claim or remove this page.

About 思文,败类

思文败类 is a Chinese-language leisure podcast hosted by 思文, covering mental health, personal growth, wellness and cultural topics through solo reflections and listener mail. The show has released 113 episodes since March 2023 on a biweekly schedule, with episodes typically running about 49 minutes according to the RSS feed and Podcast Index data.

The podcast is distributed through Xiaoyuzhou and its RSS feed, and it holds a 4.5 average rating from 185 ratings on Apple Podcasts. Listener size is estimated, not published: the rating count suggests roughly 2,000 to 8,000 downloads per episode, and the audience appears to be predominantly Chinese-speaking adults, mainly in mainland China. No sponsors were found in the feed, so the show has no advertising history.

A host-read mid-roll would likely be priced at about $40 to $200 per episode based on estimated downloads at $18 to $25 per thousand. That suits wellness, self-care and book or media brands looking to reach a reflective, engaged Chinese-speaking audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. 思文,败类 can edit or remove this page at any time.

Questions about 思文,败类

How much does 思文败类 charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at $40 to $200 per episode. Final pricing depends on the show's current audience data and the creator's terms.

What is 思文败类 about?

思文败类 is a Chinese-language leisure podcast hosted by 思文 that covers mental health, personal growth, wellness and everyday reflections. Episodes run about 49 minutes and are released roughly every two weeks.

How do I contact 思文败类 about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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