声东击西 is a Chinese-language society and culture podcast produced by 声动活泼 and hosted by 徐涛 with 张晶 among its hosts. It covers US politics, technology, geopolitics and social change through interviews and commentary. With 432 episodes, a weekly cadence and typical episodes of about 60 to 75 minutes, it is estimated at 2,000 to 8,000 downloads per episode, with a rate of $40 to $200 per episode.
Long-running Chinese-language analysis show with a loyal, highly rated listener base
- 432 episodes since 2016 with a steady weekly release schedule
- Apple Podcasts rating of 4.4 from 335 ratings, with 259 five-star reviews
- Analytical deep dives on US politics, tech and geopolitics for educated Chinese-speaking listeners
Brand fit report
Content
- Formats
- interview, co-hosted commentary, narrative
- Tone
- analytical, thoughtful
- Language
- Chinese
- Production
- Clean, edited audio
- Typical length
- 50 to 75 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
The show website links to a donation page at https://etw.fm/donation, which indicates listener funding rather than sponsorship.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover war and geopolitics such as #395 四面谴责，但以色列的战争机器为何依然难以停下？ and US politics such as #390 从「关税战」到接受「战略稳定」，特朗普变了吗？, which justifies medium violence and high political flags.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | etw.fm |
| Apple Podcasts | podcasts.apple.com/podcast/id1183662640 |
| RSS feed | feeds.fireside.fm/shengdongjixi/rss |
Benchmark score: 77 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| #407 今年的诺奖让我们离理解大脑、情绪和精神疾病更近了吗？ | 2026-10-16 | 1 h 40 min |
| #406 从景山骑到三里屯：在街头寻找北京的十年痕迹丨十周年特别节目 | 2026-10-08 | 1 h 2 min |
| #405 从地理边界到思维边界：我们如何被「划界」塑造？ | 2026-09-17 | 1 h 15 min |
| #404 邵阳：一位华人市议员亲历的美国地方政治丨十周年特别节目 | 2026-09-10 | 2 h 28 min |
| #403 从八十年飞行史，看城市、社会和我们自己的改变丨国泰航空 x 声东击西 | 2026-09-03 | 45 min |
| #402 即将中断的粮食援助：一个中国人在南苏丹看到的饥饿 | 2026-08-27 | 41 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.
社会剧烈变动，我们如何理解自己所处的坐标？ 作为拥有记者背景的观察者和记录者，我们以审慎的视角捕捉当下的社会切片，不仅对话提供启发的专业人士，也记录那些身处风暴中心的个体叙事。 声东击西试图推开那些被日常限制的窗户，通过创新的声音实验与深度访谈，帮你厘清社会变迁的脉络，并探寻这些宏大变化如何真实地投影在你我的生活之中。 🎙 本节目由声动活泼制作播出
About 声东击西
声东击西 is a Chinese-language podcast produced by 声动活泼 that examines social change, US politics, technology and geopolitics through interviews and analytical commentary. Hosts include 徐涛, who the show's website describes as a former senior editor at 第一财经周刊 and founder of 声动活泼, and 张晶, described as a Bloomberg Businessweek China contributor. Sources are the RSS feed and the show website at etw.fm.
The show has released 432 episodes since November 2016, currently on a weekly cadence, with typical episodes running 50 to 75 minutes. Apple Podcasts lists a 4.4 average rating from 335 ratings. Audience figures are not published; based on these signals, we estimate 2,000 to 8,000 downloads per episode, and listeners are likely Chinese-speaking professionals in China, the United States and beyond.
No sponsors were seen in the feed, and the show funds itself through listener donations. Estimated rates of $40 to $200 per episode suit education, technology and professional-services brands seeking a thoughtful, Chinese-speaking audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. 声东击西 can edit or remove this page at any time.
Questions about 声东击西
How much does 声东击西 charge for a podcast sponsorship?
Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at roughly $40 to $200 per episode. Rates are estimates, not a published price list.
What is 声东击西 about?
声东击西 is a Chinese-language podcast about social change, US politics, technology and geopolitics, featuring interviews and analytical discussion with hosts 徐涛 and 张晶.
How do I contact 声东击西 about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.
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