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不合时宜, published as 不合时宜TheWeirdo, is a Chinese-language talk podcast by a group of media figures working across time zones, covering public issues, culture and lifestyle with a cross-cultural and women's perspective. It has 290 episodes, updated about every 12 days, with a median length near 73 minutes. Estimated downloads are 5,000 to 25,000 per episode (estimated). Rate range: $90 to $630 per episode for a host-read mid-roll. One distinctive detail: Apple ratings average 4.0 from 265 reviews.

Why brands sponsor 不合时宜

Thoughtful Chinese-language conversations for a young, globally minded audience

  • 290 episodes since 2019 with a steady weekly-to-biweekly cadence, averaging about 73 minutes each.
  • Apple rating of 4.0 from 265 reviews indicates an engaged, returning listener base.
  • Topics on family, aging, intimacy and cross-cultural life suit brands selling to thoughtful, reflective adults.
Best forbrand awareness among Chinese-speaking urban adultsbooks, education and long-form lifestyle products
Watch forSerious social topics mean ads must sit well beside discussions of war, abuse and illness.

Brand fit report

Content

Topics, IAB taxonomy
Society45%
Health & Fitness10%
Personal Finance10%
Arts & Entertainment15%
Technology & Computing10%
Sports5%
Politics5%
Formats
co-hosted conversation, interview, topical discussion
Tone
thoughtful, candid
Language
Chinese
Production
Clean, edited audio
Typical length
60 to 90 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple ratings of 265 sit in the 200 to 1,000 band (5,000 to 25,000), with 290 episodes, a long run since 2019, Podcast Index popularity 9 and no sponsors shifting the estimate.
Audience asks aboutHow do social and family pressures shape young Chinese adults' choices?What do global events such as the Russia-Ukraine war mean for ordinary people?How do aging, caregiving and intimacy look in a changing society?
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
55%women
45%men
Countries
China45%
🇺🇸 United States15%
Hong Kong5%
Other35%
LanguagesChinese 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Episode titles discuss war, a genetic-editing death and a sexual-assault trial in Germany, so violence and sensitive social topics are present; the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 40 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence18 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 19 days ago, a new one about every 12 days.

《不合时宜》是一档由几位穿梭在不同时区的媒体人共同创立的谈话类播客。它以跨文化的视野和女性的视角,探讨当下中国年轻人最关注的公共议题、文化现象与生活方式。
不合时宜's own show description from the podcast feed

Do you make 不合时宜? Claim or remove this page.

About 不合时宜

不合时宜 is a Chinese-language talk podcast that explores public issues, cultural phenomena and lifestyle topics from a cross-cultural and women's perspective, according to its feed description. The show has published 290 episodes since November 2019, with recent episodes arriving about every 12 days and a median length of roughly 73 minutes, as listed in the RSS feed and on Apple Podcasts. Recent episodes cover aging, caregiving, women's friendship, the Russia-Ukraine war and personal finance.

Apple Podcasts lists 265 ratings with an average of 4.0 stars. Listener figures are not published; based on these ratings and show age, the estimated audience is 5,000 to 25,000 downloads per episode, and the estimate is only indicative. The feed shows no visible sponsors across the last 20 episodes.

A host-read mid-roll would be a fit for brands with a thoughtful, adult audience, such as books, education and lifestyle products, at an estimated $90 to $630 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. 不合时宜 can edit or remove this page at any time.

Questions about 不合时宜

How much does 不合时宜 charge for a podcast sponsorship?

The estimated rate for a host-read mid-roll is about $90 to $630 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per 1,000. Final pricing depends on the show's current figures.

What is 不合时宜 about?

不合时宜 is a Chinese-language talk podcast covering public issues, culture and lifestyle from a cross-cultural and women's perspective. Recent episodes address aging, women's friendship, global conflict and personal finance.

How do I contact 不合时宜 about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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