Starbooked

Podcast on the Brink is a weekly Indiana basketball podcast hosted by Inside the Hall editor Alex Bozich, with interviews and analysis of the IU program. The show has 435 episodes since 2016 and runs about 40 minutes per episode. Estimated downloads are 8,000 to 25,000 per episode, with a rate of $140 to $630 per host-read mid-roll.

Why brands sponsor Podcast on the Brink

Reach engaged Indiana basketball fans through a 15-year-old weekly show

  • Weekly episodes since 2016 with 401 Apple ratings averaging 4.8 stars.
  • Interviews with team beat writers, recruiting reporters and program insiders give hosts credibility.
  • Strong fit for a regional audience concentrated in Indiana and Chicago, as the publisher reports.
Best forregional sports brandsticketing and fan merchandiselocal food and hospitality
Watch forDownload figures are estimates; the publisher's 2 million lifetime downloads claim is not a per-episode number.

Brand fit report

Content

Topics, IAB taxonomy
Basketball70%
College Sports25%
Football5%
Formats
interview, co-hosted analysis, news recap
Tone
analytical, conversational
Language
English
Production
Clean, edited audio
Typical length
32 to 45 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode8k–25k
Estimated, confidence 55%: 401 Apple ratings falls in the 200 to 1,000 band (5,000 to 25,000), adjusted upward slightly for weekly cadence, a high Podcast Index popularity bucket and a large team-specific following; the publisher's cumulative 2 million downloads claim is a lifetime figure, not per episode.
Audience asks aboutWhat are IU basketball's roster and portal additions for 2026-27?How will the upcoming season and exhibition games look?What does the football team's start mean for the program?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
30%women
70%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the site offers advertising on request with no named sponsor in the podcast titles or description.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed carries an explicit flag (value 1), and the site's commenting rules ban profanity in comments; episode titles are sports news and analysis with no sensitive subjects.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 76 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks18 / 30
Reach Estimated downloads per episode, 20k is full marks17 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 13 days.

Podcast on the Brink is a weekly Indiana basketball podcast featuring interviews and analysis hosted by Inside the Hall editor Alex Bozich.
Podcast on the Brink's own show description from the podcast feed

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About Podcast on the Brink

Podcast on the Brink is a weekly podcast from Inside the Hall covering Indiana University basketball, with interviews and analysis. Alex Bozich, an Inside the Hall editor and co-founder of the site, hosts the show, according to the feed and the site's contact page. The show has 435 episodes since December 2016 and releases roughly every two weeks in the current feed, with episodes typically running 32 to 45 minutes.

Apple Podcasts lists 401 ratings with a 4.8 average. Based on ratings volume and the show's age, the listener base is estimated at 8,000 to 25,000 downloads per episode; this is an estimate, not a reported figure. The feed and site show no current sponsors, though the site offers advertising on request.

A host-read mid-roll is estimated at $140 to $630 per episode. This suits regional sports, ticketing, hospitality and fan-merchandise brands looking to reach a committed Indiana basketball audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Podcast on the Brink can edit or remove this page at any time.

Questions about Podcast on the Brink

How much does Podcast on the Brink charge for a podcast sponsorship?

Starbooked estimates $140 to $630 per host-read mid-roll, based on an estimated 8,000 to 25,000 downloads per episode. Final pricing is set by the show and may differ.

What is Podcast on the Brink about?

It is a weekly podcast covering Indiana University basketball and football, with interviews, analysis and recruiting and program news from the Inside the Hall team.

How do I contact Podcast on the Brink about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked directly.

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