Starbooked

Садовый центр "Подворье"

@podvorje_ru · RU · RU

Podvorje (@podvorje_ru) is a Russian garden centre and online plant shop, reaching about 15,200 subscribers with a median of roughly 10,000 views per video. Its long-form videos cover planting, pruning and seasonal care, with uploads that have stopped since 2020. Estimated sponsored integration rate: $300 to $1,200 per video.

Why brands book Садовый

Russian gardening channel with 180,000-view videos on roses, peonies and shrubs

  • Median of about 10,000 views per video, with the top upload near 290,000 views
  • Viewers are mostly Russian-speaking gardeners aged 35 and over, based on estimates
  • Own nursery and shop make plant and garden product tie-ins a natural fit
Best forgarden tool and fertilizer brandsplant nursery and seed companies
Watch forNo uploads in the last year, so reach may be dated. Confirm current activity before booking.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden100%
Formats
expert how-to demonstrations, seasonal care guides, nursery visits
Tone
practical, instructive
Language
Russian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
6 to 12 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.8%
Likes and comments per view on recent videos
Audience asks aboutwhen and how to plant or transplant specific shrubs and perennialshow to prepare plants for winterhow to prune and care for roses, peonies and conifers
Age
5%18-24
20%25-34
35%35-44
40%45+
Gender
65%women
35%men
Countries
Russia90%
Ukraine4%
Belarus3%
LanguagesRussian 97%German 3%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
garden plants and nursery stock
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own nursery and online shop in descriptions.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Gardening tutorials with no flagged titles or content in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube15k10k0
X–––

Benchmark score: 53 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 861 days ago.

Садоводам всегда хочется чего-то нового, красивого и интересного! Но где найти нужные растения? На сайте Podvorje.ru Вы найдете нужные именно Вам растения! Мы гарантируем высокое качество растений, необходимые условия хранения и надежную упаковку с учетом региона доставки. И вот вы уже наслаждаетесь чудесным видом на свой идеальный сад! Подворье! Наши растения – в вашем саду! Наш сайт - https://podvorje.ru Мы в социальных сетях: ВКонтакте - https://vk.com/podvorje_ru Одноклассники - https://ok.ru/podvorje Twitter - https://twitter.com/podvorje ofjfqinl
Садовый центр "Подворье"'s own profile description on YouTube

Are you Садовый центр "Подворье"? Claim or remove this profile.

About Садовый центр "Подворье"

Podvorje is the YouTube channel of the Russian garden centre and online plant shop Podvorje, based in Moscow. The channel publishes long-form expert videos on planting, pruning, winter preparation and care for roses, peonies, clematis, hostas and berry shrubs, typically 6 to 12 minutes each. Its catalogue of about 41 videos, mostly from 2018 and 2019, has produced several videos with more than 100,000 views.

The audience is estimated to be Russian-speaking home gardeners, skewing toward adults aged 35 and over, based on content topics rather than verified analytics. With a median of about 10,000 views per video and roughly 15,200 subscribers, the channel reaches a focused, engaged group of plant buyers. Uploads stopped in 2020, so current reach should be confirmed.

At an estimated rate of $300 to $1,200 per video, based on $20 to $35 CPM applied to median views, this channel suits garden tool, fertilizer and nursery brands. That rate is a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 typical for paid ads.

Written from Садовый центр "Подворье"'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Садовый центр "Подворье" can edit or remove this page at any time.

Questions about Садовый

How much does Podvorje charge for a sponsored video?

Based on the channel's median of about 10,000 views and a CPM of $20 to $35, an estimated sponsored integration costs $300 to $1,200 per video. Final pricing depends on the brief and on whether the channel is still active.

What does Podvorje post about on YouTube?

Podvorje posts long-form Russian-language gardening tutorials on planting, pruning and winter care for roses, peonies, clematis, shrubs and conifers. Videos are filmed with an expert presenter and typically run 6 to 12 minutes.

How do I contact Podvorje for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability.

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