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Polizei NRW (@polizeinrw), the official YouTube channel of the North Rhine-Westphalia state police in Germany, has about 42,800 subscribers and median views of roughly 129,000 per video. It posts around 20 videos a quarter, mostly short clips and self-check formats. Rate range is $150 to $250 per video for sponsorships, which are not currently seen on the channel.

Why brands book Polizei

Official German police channel reaching 129,000 median views for careers and public safety

  • Median views of about 129,000 per video across the last 30 uploads
  • Roughly 20 uploads in the last 90 days keeps the channel active
  • Strong fit for brands tied to public-sector recruitment or safety messaging
Best foremployer brandingpublic safety awareness campaigns
Watch forOfficial government channel with strict neutrality norms; commercial integrations are unlikely.

Brand fit report

Content

Topics, IAB taxonomy
Careers45%
Law & Government35%
Entertainment20%
Formats
short-form self-check quizzes, documentary-style shift reports, interview series
Tone
informative, serious
Language
German
On camera
Yes, talking head
Production
Studio quality
Typical length
under 60 seconds for Shorts, 8 to 18 minutes for long-form episodes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement0.1%
Likes and comments per view on recent videos
Audience asks abouthow to qualify for police trainingwhat a typical police shift involveshow to handle specific emergency situations
Age
40%18-24
35%25-34
15%35-44
10%45+
Gender
50%women
50%men
Countries
🇩🇪 Germany95%
🇦🇹 Austria2%
🇨🇭 Switzerland2%
LanguagesGerman 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencemedium
Politicslow

Family friendly
Recent episode titles reference drug finds and hard-to-watch scenarios, such as 'TW: Massenpanik & Todesfälle - Das Verhör mit @ViktoriaFischer', which carries a content warning.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube43k129k20

Benchmark score: 79 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days20 / 30
Reach Followers on the main platform9 / 20

Recent videos

Last three uploads, latest 38 days ago.

Sie haben es geschafft - dies ist der (echte) YouTube-Kanal der Polizei Nordrhein-Westfalen (https://polizei.nrw)! Mit unseren Beiträgen und Reportagen wollen wir aktuelle Einblicke in die Tätigkeitsbereiche der Polizei bieten. Dieser Kanal wird nicht rund um die Uhr betreut (24/7). Im Notfall wählen Sie bitte den Notruf 110! Herausgeber Ministerium des Innern des Landes Nordrhein-Westfalen Leitungsstab Kommunikation Friedrichstraße 62 - 80 40217 Düsseldorf Telefon +49 (0) 211-871-01 Telefax +49 (0) 211-871-3355 Umsatzsteuer-Identifikationsnummer DE 162165068 Presserechtliche Verantwor
Polizei NRW's own profile description on YouTube

Are you Polizei NRW? Claim or remove this profile.

About Polizei NRW

Polizei NRW is the official YouTube channel of the police of North Rhine-Westphalia, Germany's most populous state. The channel posts shift reports, career explainers, and interactive self-check videos that walk viewers through typical police situations and ask them to decide how they would act. Content is produced to a high standard, with a mix of short clips and longer episodes such as the 'Das Verhör' interview series.

Viewers are mostly German speakers, with an estimated large share between 18 and 34 who are considering a career in policing or follow public safety topics. The audience is an estimate based on channel content and language, not a platform-reported figure. The channel does not currently run paid integrations, so the rate of $150 to $250 per video reflects a model based on median views; for comparison, that works out to a CPM of roughly $20 to $35 per 1,000 views, versus typical paid ad CPMs of $10 to $30. Brands in public-sector employment or safety campaigns are the most natural fit.

Written from Polizei NRW's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Polizei NRW can edit or remove this page at any time.

Questions about Polizei

How much does Polizei NRW charge for a sponsored video?

Based on its median of about 129,000 views and a long-form rate of $20 to $35 per 1,000 views, Polizei NRW would be quoted roughly $150 to $250 per video. This is an estimate from view data; the channel shows no current sponsorships, so rates would be set in direct negotiation.

What does Polizei NRW post about on YouTube?

Polizei NRW posts career content about joining the police, shift and operations reports, interactive self-check scenarios, and an interview series called Das Verhör. Topics center on public safety and daily policing in North Rhine-Westphalia, in German.

How do I contact Polizei NRW for a brand deal?

Contact details unlock on Starbooked for $0.80. Polizei NRW is a government channel with an official press contact, so reach out through the official communication department once unlocked. Boosted creators can be booked through Starbooked.

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